Marketing & Advertising
Canon Solutions America’s IDEAS v2.0 (Intelligent Dealer Electronic Archive System) Now Includes Processing for Deal Jackets
Canon Solutions America, Inc., a subsidiary of Canon U.S.A., announced today that their Intelligent Dealer Electronic Archiving System (IDEAS) with Scanless Automatic Filing Engine (SAFE™) technology now has the ability to digitize automotive deal jackets. IDEAS v2.0...
Content is King!
The Most Important Inbound Marketing Trends for 2014 2014 Is turning out to be the year when “content is king!” This should be a welcome trend to many dealers, as the past years have brought many voices with confusing messages as to the best way to approach online...
The Power of a Plan
Creating a Solid e-Commerce Plan for Growth Peter Drucker once said, “Action without planning is the cause of all failure!” In the fast-paced and ever changing world of automotive e-commerce, more true words could not be spoken. Another way to summarize the importance...
Big Data and the Internet of Everything
What Do Web Logs, Sensors, “Wearables” and “Connected Cars” Mean to the Future of Auto Marketing? What would you want to know that you don’t know now about each customer that comes to your website, clicks on an off-site banner ad, or steps onto your lot? Write those...
Don’t Be Creepy, and Other Ways to Make Data-Driven Marketing Effective
Don't be creepy, and other ways to make data-driven marketing effective, from Recode. Back in 2004, “The Polar Express” sounded like a sure-fire holiday hit: A big-screen version of a beloved children’s book, brought to life through cutting-edge live-action...
Little Data vs. Big Data: Nine Types of Data and How They Should Be Used
From Marketing Profs: Little Data vs. Big Data. You are not feeling well, so you visit your friendly family doctor. He puts you in a new electronic scanner and generates 28 trillion measurements of your temperature all over the surface of your body. He then saves all...
What’s Better, Email or Social Media?
From Business to Community: What's better, email or social media? Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social media marketing is more effective for brands. Each certainly has a long list...
Apple’s Design Guru Breaks Decades-Long Silence
Apple's design guru breaks decades-long silence, according to Entrepreneur. Though his exquisitely minimalist inventions have touched billions of lives across the globe, Apple’s senior vice president of design, Jony Ive, has remained cloaked in mystery. This is due to...
Seven Traits of an Effective Marketing Leader
Seven traits of an effective marketing leader, according to Marketing Profs. Whether you work for a small business or a Fortune 500 enterprise, marketing is a critical part of the business. How you organize your marketing team and your work says a lot about whether or...
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