Marketing & Advertising
Car Recognizes You, Keeps You Alert
Car recognizes you, keeps you alert, from Discovery News. Volvo has always been known for its stance on car safety. Whether that's through headrests, airbags or seatbelts, or simply building cars tougher than the objects they're likely to smash into, it's given Volvo...
5 Ideas for Personalizing the Online Car Shopping Journey
5 ideas for personalizing the online car shopping journey, from Autochart. You know more than you think about your visitors If I’m shopping on your dealership website, you can form quite a detailed persona on me. You know what website I’ve just arrived from. You know...
5 road rules for ethical content marketing
5 road rules for ethical content marketing, from Memeburn. Imagine the busiest urban streets and intersections sans road rules or traffic signals. It would be chaos, and the risks would far outweigh the reward of getting from A to B. Just as rules keep drivers...
Business Owner’s Guide: The Power of Online Reviews
The power of online reviews, according to Business 2 Community. Whatever you might think of them, the power of online reviews cannot be ignored. Whether you’re a small e-tailer, an online giant, or a global blue-chip – online reviews have an impact. Research from...
SEO for Startups & New Businesses: An 11 Step Plan
SEO for startups and new businesses, according to Search Engine Watch. You're starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the time...
5 things to know about automotive marketing trends from Google exec
5 things to know about automotive marketing trends from Google exec, according to M Live. What is the “new normal” for marketing in the automotive industry? According to Meredith Guerriero, Google global head of automotive, it’s digital. And many companies –...
5 Auto Brands That Fared the Worst in the IIHS Crash Safety Tests
5 auto brands that fared the worst in the IIHS crash safety tests, according to Motley Fool. Last week we examined the importance of fuel economy for the typical consumer. While I might be in the minority when it comes to fuel efficiency, it's quite evident that the...
Apple In Cars – What Does It Mean For The Auto Industry And Google?
Apple in cars, from Forbes. Apple shook the car industry at the Geneva Motor Show when they declared they will play a key role in the future within cars, bringing their technology to the world’s second most connected device. This is an interesting announcement in many...
How Steve Jobs Blew Up the Rules of Branding
How Steve Jobs blew up the rules of branding, from Entrepreneur. Before Steve Jobs got his hands on Apple for the second time in 1997, things were far simpler. Serious business customers were different from their playful consumer counterparts. Men bought technology...
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