Marketing & Advertising
Tell Your Story, Boost Your Shop Marketing
Tell your story and boost your shop marketing, according to Stratosphere Studio. In marketing your collision repair shop, you might feel compelled to stand by the old impersonal methods of communication that many other auto body shops have been delivering to consumers...
State Arrests Dealers for Failing to Pay Taxes
State arrests dealers for failing to pay taxes, according to Used Car News. The state of Florida recently cracked down on several auto dealers for not paying their sales taxes. William C. Brunes, the former operator of VIP Auto Showroom LLC, a used-car dealership...
Find the Right Imagery for Social Media Branding
Find the right imagery for social media branding, according to Marketing Profs. Many famous brands use imagery to capture the essence of their products or service, even more so than their written content. For example, you've probably watched a television ad and...
DealerRater Reports: Lexus and Hyundai Rank Highest Among Automotive Manufacturers in Customer Experience
Lexus and Hyundai rank highest among automotive manufacturers based on consumer-written dealership reviews, according to the Consumer Rating Index (CRI) for Auto Manufacturers released by DealerRater today. CRI rankings were calculated by averaging consumer ratings of...
Experian Automotive launches new tool to help automotive lenders better monitor changes in loan status on vehicles in their portfolios
Experian Automotive today announced the newest addition to its suite of portfolio monitoring services, Lender Triggers™. This new tool is designed to help automotive lenders better monitor changes in loan status on their portfolio, including whether a vehicle has been...
The social networks that deliver the most-engaged users
The social networks that deliver the most-engaged users, according to Ragan.com. YouTube, Google+, and LinkedIn drive the most-engaged social referrals to websites, according to a recent report from Shareaholic. In its analysis, the company examined the average visit...
Florida Kia Dealer Using Robust Autosoft DMS Interfaced with AutoAlert™ Selling Strategies Creatively Boosting Vehicle Sales and Customer Retention in the Service Drive
John Gilliss, owner and operator of Friendly Kia in New Port Richey, Fla, isn’t a dealer to waste money or good ideas. He is achieving both objectives by utilizing technologies that deliver fast return on investment while continuing to provide operational and sales...
Google+ vs. Facebook: Which Social Network is Better for Fixed Ops Marketing?
Which social network is better for fixed ops marketing, from Stratosphere Studio. At Stratosphere Studio, we’ve run across a number of auto body shops in which the owner is wearing multiple hats: performing customer service, repairing vehicles, handling financial...
Last Corvette Retrieved From Museum Sinkhole
Last Corvette retrieved from museum sinkhole, according to Detroit Free Press. The mangled remains of a powerful Corvette — barely recognizable to its former owner — were pulled from the depths of a sinkhole at a Kentucky museum Wednesday, completing weeks of...
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