Marketing & Advertising
What to Know Before You Repo: Answer These Questions First
As counsel for franchised and independent dealers across the U.S., I regularly get calls from clients about a bank “kicking back” a contract to the dealer due to default or lack of insurance. Before the dealer can repossess the car, he must ask three important...
Top Insurance Policy Mistakes That Cost You Big Time
Is the insurance policy sitting on your desk correct? Are the I’s dotted and T’s crossed? Did all the changes you negotiated and corrections you made actually end up in the policy? I’ve reviewed hundreds of policy sets each year to find on average anywhere from three...
Wal-Mart’s latest target: Auto insurance
Wal-Mart's latest target: Auto insurance, from CNBC. With a reputation for passing savings along to consumers, Wal-Mart has long been known for slashing prices on apparel, electronics—and car insurance? On Wednesday, the world's largest retailer announced a new...
The Most Popular Cars for People With Bad Credit
The most popular cars for people with bad credit, according to Credit.com. Most people put together a wish list of sorts before they head to a car dealership to buy a new set of wheels. It depends on your priorities, but you’re probably searching for a car that meets...
Atlantic City is All In
Atlantic City is all in, according to Successful Meetings. Atlantic City has had its fair share of challenges, some more exaggerated than others. After Hurricane Sandy, many TV networks reported that the famed Atlantic City Boardwalk was destroyed. Not true. More...
The Importance of Being Earnest: Why Honesty Pays Off for Auto Dealers
Do you remember Oscar Wilde’s famous play, The Importance of Being Earnest? Its main point is that living a double life is not an easy task and truth cannot stay hidden for too long. This holds even truer for auto dealers these days. Indeed, honesty in the car sales...
A Seven-Item Checklist for Measurable Marketing in the Digital Age
A seven-item checklist for measurable marketing in the digital age, from Marketing Profs. Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Just like old-school...
Interview with Michael Morais – President of the Open Road Auto Group
Michael Morais became the President of the Open Road Auto Group in April of this year. He joined the group in 1999 selling Hondas as a second job while working as a police officer. Morais, who once worked personal security for Bruce Springsteen, has displayed a knack...
8 Ways to Protect Yourself From Microsoft’s Dangerous Internet Explorer Bug
8 ways to protect yourself from Microsoft's dangerous Internet Explorer but, according to Entrepreneur. Internet users can’t get a breather from security threats, even as we’re still reeling from Heartbleed. And now, if you’re using Internet Explorer, you have even...
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