Marketing & Advertising
What’s the Secret to 100% Customer Retention?
Hint -- Stop Looking to Your Website! Even with all the bright lights and pony rides focusing on digital marketing, more dealers and managers are realizing the value of building their customer base instead of just riding the up and down marketing, Internet and social...
Body Shop Marketing & the Anatomy of a Good Blog
Body shop marketing & the anatomy of a good blog, from Stratosphere Studio. When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value. You begin to find inspiration...
Goodbye, Car Wash: Nissan Develops ‘Self-Cleaning’ Car
Nissan develops 'self-cleaning' car, according to Entrepreneur. Unless you're a kid, and get to sit back with snacks while you're chauffeured through all the bubbles and steam, going to the car wash can kind of suck. Luckily, thanks to Nissan, car washes may soon be a...
Are Your Service Advisors Order Takers or Order Makers?
The primary responsibility of a service advisor is to sell service. According to my good friend Robert Atwood of NADA University, your advisors are either “order takers or order makers.” Well said. If your advisors aren’t intentional about seeking out service sales...
Unpaid Incentives: What You Don’t Know Is Hurting You
Correct These “Easy to Make” Mistakes for Easy Money An unusual “phenomenon” seems to be rearing its ugly head again – large overage balances on dealerships’ Factory Receivables Incentive Schedules. Not large balances due purely to large or increasing sales volume or...
The Cure for Succession Conflict: Hamburgers, Marshmallows, Collaboration
Succession planning is about making sure that you have a collaborative culture in two places -- your family and your business. So what do hamburgers and marshmallows have to do with implementing a successful succession plan? It all depends on what motivates you (and...
Auto Marketing in the Age of the Millennials
As the millennial generation ages into higher-paying jobs, its buying power continues to increase. Understandably, the automotive industry has been paying close attention to this trend. But auto marketers beware: the millennials do not constitute “just another...
Two Ways To Find The “Sweet Spot” For Your Inventory Turn Rate
You might call it an annual rite—just as the tulips start to bloom I hear from dealers excited about the start of the spring selling season. This year is no different, as dealers wrapped up March with year-over-year records in used vehicle sales volumes and...
Where Can You Find Sales Leadership? In the Mirror.
When it comes to being a sales manager in the automotive industry, there are three things we have to keep foremost in our minds. One -- get up! If we don’t get up, how can we expect our sales staff to be there and be on time. Second -- dress up. We are the mirror they...
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