Marketing & Advertising
“There is only one thing that makes a dream impossible to achieve: the fear of failure.” – Paulo Coelho
Auto Dealer Sentenced Over Extended Warranty Scheme
Auto dealer sentenced over extended warranty scheme, according to CBS Boston. A New Hampshire auto dealership manager has been sentenced to pay at least $50,000 for taking money from consumers for used cars and failing to transfer the funds to a provider offering...
Protecting Your Eyes from Digital Eyestrain
Due to the high use of electronic devices, both in and out of the office, a new study has found that 70% of US adults suffer from digital eyestrain. Digital eyestrain is due to the prolonged use of electronic devices; in an effort to prevent workplace eyestrain, the...
How to Turn Haters Into Raving Customers
How to turn haters into raving customers, from Entrepreneur. Our next guest on the School of Greatness turned $12,415 into $3.93 million over the course of his career. He did this with the money he was given at his Bar Mitzvah. How did he do this? By trading penny...
5 Metrics That Will Soon Fade Away
5 metrics that will soon fade away, according to Ragan. What insights do you value? Here are the marketing metrics that are heading down the tubes: Comments With publisher platforms constantly changing the rules about comment quality and with spamming reaching...
16 Stats That Prove Social Media Isn’t Just a Fad
16 stats that prove social media isn't just a fad, according to HubSpot. We’ve all heard at some point or another that social media is dying. Twitter isn’t growing as expected, businesses aren't happy with Facebook's News Feed, etc. etc. Although doubters will always...
Volkswagen Freaks Out a Whole Movie Theater With Devious ‘Don’t Text and Drive’ PSA
Volkswagen freaks out whole movie theater with devious 'Don't text and drive' PSA, from AdWeek. We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way...
How to Design a Social Media Campaign
How to design a social media campaign, according to Social Media Examiner. Do you need to set up a social media campaign? Do you know how to get started? Establishing a strong team and a day-to-day plan are important for any successful social media campaign. In this...
Mobile Technology Helps Franchise Dealers Turn Inventory & Maximize Profit
How do you continue to maximize opportunity in a used-car market that has experienced healthy growth over the past few years? Speed. Profit. Innovative practices. Inventory management also remains a vital element in detecting continued growth, and technology is now a...
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