Marketing & Advertising
UCF Student and President Obama Talk Highway Safety, Innovation
UCF student and President Obama talk highway safety, innovation, according to UCF.com. UCF student Taylor Lochrane gave President Barack Obama a demonstration of his cutting-edge transportation technology today at a federal highway research center in Virginia....
Dealer Fraud Brings TARP Investigation
Dealer fraud brings TARP investigation, according to Used Car News. The former owner of a Chicago-area used car and motorcycle dealership was sentenced recently for defrauding funds from the Troubled Asset Relief Program. According to court documents, Khan, as owner...
5 Types of Bad Credit Loans to Avoid
5 types of bad credit loans to avoid, according to U.S. News. Bad credit loans should just be called bad loans. Even if your finances are rock-solid, you've probably noticed the advertisements suggesting that if you have bad credit, Company X will be happy to give you...
12 GM Models Make IIHS’ First-Ever List of Recommended Used Cars for Teens
The Insurance Institute for Highway Safety today named 12 models from current and former GM brands to its first-ever list of recommended used vehicles for teen drivers. The group, supported by automobile insurance companies, released its recommended vehicles with the...
‘Green’ Cars Causing Aftermarket Opportunity to Grow
Green cars causing aftermarket opportunity to grow, according to Search Auto Parts. When it comes to the mass adoption of electric vehicles, it seems history is repeating itself. Recently, I came across this line while doing some research: “The popularity of the...
3 Ways to Help Prioritize Your SEO Efforts
3 ways to help prioritize your SEO efforts, according to Search Engine Watch. Whether you work in-house representing various stakeholders or on the agency side working with a handful of clients, arguably the hardest part of your day is prioritization. And it isn't...
Why Marketing Needs More Introverts
Why marketing needs more introverts, according to Harvard Business Review. Susan Cain’s book “Quiet” has provided wonderful insight to me, because I am an introvert. Cain’s core premise is that western culture overvalues extroverts and under-utilizes introverts....
Dealer Engage Launches Dealer Engage 360, Automated Marketing Solution for Automotive Industry
Dealer Engage is proud to announce the launch of Dealer Engage 360, an automated marketing solution for the automotive industry. The solution allows dealers to reach each of their customers and nurture leads with targeted messages and personalized service campaigns....
Guide to Google Analytics Demographics Reports: Age, Gender & Interests
Guide to Google Analytics demographics reports, from Search Engine Watch. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of people were coming to...
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