Marketing & Advertising
Payroll, Pizza, and Technology
Technology has made fraud easier to spot. Our financial statement have hundreds of metrics; labor gross profit percent, expenses as a percent of gross, and gross profit per unit. Creating metrics of these items is the best way to tell if there are mistakes on your...
OnlineDrive and CreditMiner Partner to Create CreditMagnet
OnlineDrive, an industry-leading marketing & conversion agency, announced today their partnership with marketing technology firm, CreditMiner. CreditMiner’s software combined with OnlineDrive’s incentive-based behavioral marketing system, ShowroomMagnet, will...
How high is the link between cell phone use distraction and fatal car crashes?
While the correlation between cell phone use and fatal car crashes is already high, new studies indicate that the true number of cell phone related fatal crashes are underreported. Unfortunately data alone cannot capture the full impact of cell phone usage on the...
Understanding the Math in Technician Productivity
Understanding the math in technician productivity, according to Search Auto Parts. We all agree that there is a severe shortage of competent technicians within the industry, and many shop owners tell me that when they see one in or lost one to another industry, they...
How to Track your Body Shop’s Special Offers
How to track your body shop's special offers, according to Stratosphere Studio. If you’ve been implementing special offers to increase your auto body shop’s lead database and customers, then good for you! Special offers are a smart strategy for boosting your business....
Large Pickups Showing Biggest Price Drop at Auction
Large pickups showing biggest price drop at auction, according to Auto Remarketing. Auction price drops are expected to remain consistent with last week’s movement, with wholesale prices once again predicted to drop by an average of 0.5 percent or $75, according to...
OEConnection Launches Next Generation CollisionLink Parts Procurement Platform
OEConnection LLC, the parts e-commerce technology leader for original equipment manufacturers’ (OEM) distribution networks, has launched a new version of the CollisionLink Shop application. New CollisionLink Shop provides access to OEM-quality part illustrations...
Bad Business: Fla. Car Dealership Gives Woman Refund in Pennies
Florida car dealership gives woman refund in pennies, according to The Washington Times. A Florida woman is outraged after buying a faulty car from a Jacksonville dealership and receiving a refund in thousands of pennies. Irena Mujakovic bought a 2003 Saab from...
In a Subprime Bubble for Used Cars, Borrowers Pay Sky-High Rates
In a subprime bubble for used cars, borrowers pay sky-high rates, according to Deal Book. Rodney Durham stopped working in 1991, declared bankruptcy and lives on Social Security. Nonetheless, Wells Fargo lent him $15,197 to buy a used Mitsubishi sedan. “I am not sure...
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