Marketing & Advertising
The $1,000 Car Payment is Becoming the New Normal: Edmunds
2025 was a year of intense pressure for new-car buyers with affordability issues driving up prices across the board. Demand for new vehicles declined a bit, but there were still plenty of Americans willing to do whatever they needed to finance a new car. In fact, a...
What’s Next for AI Search in 2026? A Dealer’s Guide to What’s Coming and What to Do About It
Let me make a bold prediction: by the end of 2026, AI search won’t just be something forward-thinking dealers talk about—it’s going to be a common way car buyers start their shopping journey. That means how your dealership shows up in those AI-generated answers is...
Protective Closes Portfolio Acquisition, Uniting Leading F&I and Dealer Wealth Solutions
Strategic transaction strengthens Protective Asset Protection’s market leadership and expands dealer wealth solutions across multiple vehicle sectors
2025 Recap: Key Trends and Takeaways for Auto Dealerships
The automotive retail industry is constantly evolving, and 2025 has brought significant shifts that demanded flexibility and strategic thinking. Despite several spikes and slowdowns throughout 2025 triggered by factors including newly imposed tariffs and expiring...
Used Car Market Ends 2025 with Mixed Signals
As the automotive industry closes the books on 2025, the used car market is in a bit of a weird spot. According to the latest CARFAX Used Car Index, prices remain much higher compared to this time last year, yet recent data suggests a reduction in prices that could...
Local SEO Strategies Every Car Dealership Must Use
Car buying has always been a neighborhood-driven experience. When someone decides it’s time for a new vehicle, they’re not browsing dealerships across the country—they’re looking for the best options close to home. And because most of those searches now begin online,...
Showroom Visuals That Sell: Leveraging LED Displays for Vehicle Highlighting
In today’s competitive automotive market, every inch of a dealership showroom is premium real estate. With nearly 95% of car shoppers spending over 14 hours on digital research before stepping onto a lot, the physical showroom must now serve as a high-impact...
Looking Back at 2025: The Shift Toward Smarter, More Personal Dealer Websites
As we close out 2025, I’m taking the time to reflect on the automotive industry’s evolution this past year. Specifically, I find myself thinking about dealership websites. Not long ago, most conversations about dealership websites revolved around inventory, CTAs, and...
Reflecting on 2025: Resetting the Future of Car Dealerships and Automotive Retail
When I look back at 2025, I don’t think of it as a “market story” first. I think of it as an operating story. For U.S. dealerships, 2025 was a reset year. This wasn’t because the fundamentals collapsed, but because the margin for inconsistency disappeared....
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