Marketing & Advertising
Your Best Hedge Against Tariffs? Using Data and Automation
My experience in the auto industry has taught me that uncertainty is part of the business. Dealers continuously respond to external factors beyond their control, whether it's tariffs, supply chain disruptions, or economic fluctuations. Sure, it's never easy. But it's...
Digital Dealer Conference & Expo 2025 Overview Webinar May 6
What’s new for our annual Digital Dealer Conference & Expo 2025? In short, everything. We’ve heard your feedback and are making expansive changes from the duration of the show to the expo floor. This your chance to hear an in-depth review of what to expect in...
Auto Parts Tariffs Are Officially in Effect: Tariff Tracker
President Donald Trump's 25% tariff on all cars imported to the United States has sent ripples through the global automotive industry. Officially implemented on April 3, this policy is already reshaping manufacturing decisions and trade strategies. Everything seems to...
AI Can Transform the Customer Experience for Car Buyers, But Not on its Own
With the advent of digital dealer brands like Carvana and CarMax, as well as expanded options for online purchases through traditional dealers, more consumers are opting to research, buy, and finance vehicles online. In fact, according to Consumer Affairs, only 3...
Customers Interested in Embedded Insurance Opportunities
More than one-third of customers are interested in purchasing insurance directly through auto dealers according to J.D. Power’s U.S. Insurance Shopping Study. This concept is known as embedded insurance and particularly attracts Generations Y and Z with 47 percent...
U.S Electric Vehicle Adoption is Slow, but Often Permanent: McKinsey
Consumer sentiment on electrical vehicles (EV) in the United States is not as red hot as it was a few years ago, but it’s still quietly improving. 29 percent of consumers said their next vehicle purchase will be an EV, a five percent increase from last year, according...
U.S. House Votes to Stop California 2035 Gas-Powered Vehicle Ban
The U.S House of Representatives voted Thursday to block California’s plan to end sales of gasoline-powered vehicles by 2035. The vote was 246-to-164 in favor of revoking the waiver granted to California by the U.S. Environmental Protection Agency under former...
Be Seen, Be Remembered, Be the First Choice: Strategies for Increasing Brand Awareness
Brand awareness is the backbone of a dealership’s success. When customers recognize and trust your brand, they are more likely to visit your showroom, engage with your offers, and choose you over competitors. A well-established brand doesn’t just blend in with the...
Used Vehicle Prices on the Rise in April
Wholesale used vehicle prices saw a significant increase throughout the first half of April. According to Cox Automotive’s Manheim Used Vehicle Value Index, the mid-month value hit 207.1, representing a 4.3 percent increase compared to April 2024. On a...
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