Marketing & Advertising
Why Human-Aware Systems Can be the Future of Safer Driving
Two recent fatal crashes involving Ford's hands-free BlueCruise system have reminded us that even as technology advances, distracted driving remains a constant threat. In fact, as infotainment and other high-tech dashboards proliferate, distraction is as big an issue...
Your F&I Menu Is Stuck. Here’s Why – and What You Can Do About It.
The technology infrastructure behind F&I product development has changed significantly. Dealers who understand it will have better menus, faster – and a real edge on competitors who don’t.
BizzyCar Unveils Service Engine Enhancements and New Appointment Attribution Reporting
New Q1 enhancements help dealerships track completed appointments, optimize service scheduling, and measure which campaigns drive repair orders
The Three Forces Behind Service Defection: Perception, Convenience, and Timing
Service loyalty is becoming less predictable. RO counts might look steady on paper. Parts and labor rates have gone up, and something underneath is shifting. According to Cox Automotive’s 2026 Fixed Operations and Ownership Study, there is a 50-point gap between the...
Deferred Security Decisions Have a Cost
An uncertain economy leaves many dealers trying to avoid unexpected expenses and protect margins. But a line item that too often falls down the list of priorities is physical security, especially when economic pressures force dealers to rethink budgets. The problem...
myKaarma Selected as Ford Dealer Technology Preferred Partner for Video Capability
Company continues to expand OEM partnerships while advancing next-generation integrations for dealerships
TradePending Rebrands to Protomiq to Signal its Strategic Focus on Portfolio of Digital Experiences for Auto Dealers
Reinforces company’s mission to help dealers convert auto shoppers into buyers
The Real Auto Affordability Crisis Has Nothing to Do with Interest Rates
For the past two years, the automotive industry has been locked in a debate about interest rates. When will the Fed cut? Will lower rates unlock demand? Will relief at the macro level translate into traffic on the showroom floor? These are reasonable questions on the...
The $12,000 Leak: Reclaiming Dealership Fixed Ops Revenue
Service Loyalty Drives Revenue: Dealerships lose an estimated $12,398 in lifetime service revenue per customer who takes their maintenance business elsewhere. Bridging Operational Gaps: Addressing gaps in first-appointment scheduling, trade-in offers, and transparent...
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