Salespeople often throw out some vehicle features, hoping one will pique the interest of the consumer. In this Witt’s Wise Words, Bill Wittenmyer makes the distinction between selling and telling.
#WittsWiseWords: Telling Isn’t Selling
#WittsWiseWords: Telling Isn’t Selling
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Industry Press Releases
EpicVIN Adds 500,000+ Maintenance Records to Help Dealers Build Buyer Confidence
EpicVIN, vehicle history reporting industry leader, introduces a substantial platform enhancement through the integration of more than 500,000 authenticated maintenance records. These new records enhance EpicVIN reports and benefit dealerships by pro
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Dealer Ops & Leadership
The Power of Words: Enhancing Customer Communication in Car Dealerships
Communication is the currency of trust in any business, but especially in car dealerships, where the quality of interactions can directly influence a customer’s purchase decision. Customers expect honesty and clarity in both face-to-face engage
