• DD-Square-Logo_resized
  • ATTEND LAS VEGAS
    • Attendee
      • Registration & Pricing
      • Agenda At-A-Glance
      • Exhibitor List/Floor Plan
      • Sponsor List
      • Hotel & Travel
      • Hosted Dealer Program
      • FAQ
      • Mobile App
    • Exhibitor
      • Exhibit/Sponsor
      • Advertising Opportunities
      • Exhibitor Resources
      • Exhibitor Tips
    • Education
      • Overview
      • Show Schedule
  • ABOUT
    • Conference Overview
    • Best Of Awards
    • Become a Speaker
    • Press Inquiries
    • Partnership Programs
    • Health & Safety
    • Contact Us
    • Get Updates
  • RESOURCES
    • Webinars
    • Downloads
  • NEWS
    • Auto Retail News
    • Digital Editions
    • Press Releases
    • Submit Editorial
    • Subscribe
  • .
  • ATTEND LAS VEGAS
    • Attendee
      • Registration & Pricing
      • Agenda At-A-Glance
      • Exhibitor List/Floor Plan
      • Sponsor List
      • Hotel & Travel
      • Hosted Dealer Program
      • FAQ
      • Mobile App
    • Exhibitor
      • Exhibit/Sponsor
      • Advertising Opportunities
      • Exhibitor Resources
      • Exhibitor Tips
    • Education
      • Overview
      • Show Schedule
  • RESOURCES
    • Webinars
    • Downloads
  • ABOUT
    • Conference Overview
    • Best Of Awards
    • Become a Speaker
    • Press Inquiries
    • Partnership Programs
    • Health & Safety
    • Get Updates
  • NEWS
    • AUTO RETAIL NEWS
    • PRESS RELEASES
    • DIGITAL EDITIIONS
    • SUBMIT EDITORIAL
    • SUBSCRIBE

Las Vegas: Oct 17-19, 2023

REGISTER NOW EXHIBIT / INQUIRE
Q

NEWS:

Sales & Marketing | Sales Management | Sales Strategies | Trending Industry News
March 30, 2018

What Does Your Website Say to Your Female Customers?

Posts:
Sales & Marketing | Sales Management | Sales Strategies | Trending Industry News
March 30, 2018

What Does Your Website Say to Your Female Customers?

We know that a dealership’s website is the #1 digital resource used by women when shopping for a car. Yet, 76% of women rate their dealer’s website with 3 out of 5 stars. This means that women want their dealers’ website to deliver much more. What can you add to your website to make a better impression on your #1 market segment and increase your sales?

Currently, dealer’s websites are almost exclusively product-focused. This seems logical – dealers want to sell cars. But women are buying much more than a vehicle; they are buying a trusted partnership that will serve them during the ownership of their current and future vehicles.

Surprised? TRUST is the #1 reason women choose a dealership. Yet, many dealers have websites that focus on only on the vehicle and not the reasons a woman buys at a particular dealership or buys a particular car.

Smart dealerships understand that their digital experience is a key factor in increasing sales. They understand that putting the time and effort into a website that answers women’s questions and builds trust makes a welcoming difference between gaining a lead and having one drop off.

Conveying Persona and Lifestyle

 

 

 

 

 

 

 

 

A website’s landing page is key to inviting and retaining customers. The landing page has the potential to do so much more than show the mix of vehicles – it can make for a meaningful and welcome impression. The page must assist women guests and convey how a new car will fit into and enhance their lifestyle. Use images of real people to convey happy emotions as well as a trusted relationship. Showing a mix of guests, including single women, women with families, young and old with a good demographic mix shows a potential buyer that you care about people and have a wide range of customers. Offering the most likely search actions (dealership hours, car selection, service information) shows that you respect your customer’s time.

Dealer Reviews

Women use dealer reviews 50% more than men according to Socialogue. Those reviews are 3 times more influential than advertising when a woman purchases a car. Why? Women are savvy enough to learn from others’ experiences. Reading the reviews help a woman verify whether she can trust a dealer to give her an honest deal and if she wants to do business there.

Informative Content

 

 

 

 

 

 

Current, engaging and informative content is a great way to build trust and ensure your guests will spend time on your digital assets and return in the future. Offer articles with car buying tips, things to know when getting a loan, best cars for different lifestyles, and traveling with kids and pets. Show your customers you care about them before, during and after their shopping and buying experiences. This demonstrates you have a more seamless on-to-off-line buying journey.

Capture Consumer Information

A dealership website should work hard for you. It is your 24/7 sales force. Ensure there is a simple, non-threatening way for a potential customer to register for more information. Then, follow-up with helpful information that keeps your customers engaged. Let women know that on the other side of the digital world, there are caring and helpful humans that truly want them to find the perfect vehicle.

Talk to Your Customer

When designing and updating your website, be sure to talk to directly your customer where they are. Top dealer websites speak to the customer in engaging terms that allow them to stay focused on their goals. Buying a car is a process, and a great website will guide a customer through each step. Your website will be the first point of engagement for potential customers. Be sure it represents your business and brand well, provides key information, and provides an easy-to-navigate process to draw your prospects in and encourage their engagement. Selling is secondary. Spend the time to make sure your dealer’s website has a direct impact on increasing sales to your #1 market segment, women.

 

Sales & Marketing•Sales Management•Sales Strategies•Trending Industry News

SHARE

Share on Email
Share on Linkedin
Share on Facebook
Share on Pinterest
Share on Twitter
← Previous Article Next Article →
Posts Industry Press Releases

One View Integrates with Autosoft to Enhance Document Digitization for Auto Dealerships

One View becomes certified partner of Autosoft’s Partner Program – providing seamless integration between both systems One View, an auto industry-specific data solution specialist, announced the integration of its document management system with
Posts Marketing & AdvertisingTrending Industry News

How Does Google Analytics 4 Impact Call Monitoring?

Google Analytics 4 (GA4) is here, and Universal Analytics (UA) is a thing of the past. So, what is the big difference between GA4 and UA, and what does it mean for dealerships and their automotive call monitoring solutions? Universal Analytics (UA) o
Posts Industry Press Releases

One View Integrates with Autosoft to Enhance Document Digitization for Auto Dealerships

One View becomes certified partner of Autosoft’s Partner Program – providing seamless integration between both systems One View, an auto industry-specific data solution specialist, announced the integration of its document management system with
Posts Dealer Ops & LeadershipTrending Industry News

Three Key Areas to Focus on for Fixed Ops Success

A well-managed BDC can significantly impact sales, raise service profits, and increase retention, but achieving success in this field requires three key ingredients: Focus, People, and Consistency. Without these elements working in tandem, even the m
Posts Dealer Ops & LeadershipTrending Industry News

Astroturfing: What it is and Why Your Dealership Should Avoid it

Astroturfing is organized activity that is intended to create a false impression of a widespread, spontaneously arising, grassroots movement in support of…something…that is in reality initiated and controlled by a concealed group…or corpora
Posts Uncategorized

Cracking the Code: Driving Team Action Post 1-on-1s

Ever left a meeting whether it’s with your team or a 1-on-1, on cloud nine, believing your team was all set to conquer the world, only to find their enthusiasm fizzling out days later? The challenge lies in converting intentions into actions amidst
Posts Sales & Variable OpsTrending Industry News

How End-Of-Year-Sales May Impact Auto Finance Digital Transformation Strategies

Following a challenging sales environment in 2022, a noticeable recovery in the automotive sector has stabilized in 2023. This year, even as supply chain problems subsided, new challenges emerged, such as the persistent risk of a potential recession,
Posts Industry Press Releases

Mopar and Petra Automotive Products Partner to Launch New Maintenance Products to Dealers Across North America

Petra Automotive Products, the fastest growing premium automotive products manufacturer in the world, is proud to announce 11 of their best-in-class products will be launched under the Mopar® brand for Chrysler, Dodge, Jeep®, Ram and FIAT® dealers

NEWSLETTER

SUBSCRIBE

DEALER MAGAZINE

Dealer Magazine March/April 2023 Issue Featuring an Interview with NADA 2023 Chairman
MAGAZINE
Digital Dealer Logo White
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
© 2023 Emerald X, LLC. All Rights Reserved.
ABOUT    CAREERS    AUTHORIZED SERVICE PROVIDERS   DO NOT SELL MY PERSONAL INFORMATION   TERMS OF USE   PRIVACY POLICY