How would you respond if one of your best friends during a social gathering came up to you and said something like this: “Wow, you really have to try that new restaurant on the corner of Elm and Main. We had such an average meal there. The food qua

Taking on higher deductibles and retentions may sound like an excellent way to save your dealership some serious premium dollars. But is that always the case? The auto dealership insurance marketplace continues to be a vigorous one with more carriers

It’s hard to believe that virtually no one understood the concept of e-marketing just 15 years ago. In 2010 the digital transformation of every aspect of advertising, marketing and communication is mind-boggling. I asked CBC’s e-marketing expert

The time has come. Your dealership’s DMS contract with a large, expensive legacy provider is ending. Your search for a new DMS partner is beginning. Which DMS is best? The answer is: it depends what your needs are. One thing that’s certain is whe

By now, most dealers are aware of the FTC’s Red Flags Rule and the potential liability they face if they do not adopt and implement an Identity Theft Prevention Program required by the Rule. Countless mailings, webinars and other communications fro

I recently moderated a roundtable of Internet and BDC managers at the 8th Digital Dealer Conference in Orlando, Florida and one of the objectives of the attendees was to find a good ILM, DRM, ERP and CRM software. For many of us “old timers” out

Since the fourth quarter of 2009, we have begun hearing about the next wave of dealership consolidation. The public companies continue to report their interest in acquisitions, though they are admitted “bottom fishers.” Similarly, many private de

As the tools needed to compete for Internet sales proliferate, it’s become more difficult for dealers to assess their digital marketing efforts, ensuring that they are best equipped to outsmart the competition. New tools and features are regularly

Are you completely buttoned down in your sales processes to manage the 12 key steps in Internet sales? At my company, for the past three years we have closely studied the Internet sales process. By observing our dealer customers across the country, w