Account Manager Mike Correra explains why dealers should understand marketing in order to know whether their efforts are effective.
Author: Mike Correra
For thirty years Mike Correra has worked in retail auto sales helping dealerships grow to new levels of success through positive leadership, strong process training, and an eye always on emerging technologies that could help the dealership. He has stepped out of the dealership and now works with DealerBuilt as an Account Manager. He helps car dealers elevate their business by maximizing their DMS efficiency as he travels the country.