By Tim James, Chief Operating Officer, Flick Fusion Video Marketing

According to Stanford economist Nicholas Bloom, the “working-from-home economy” is likely to exist far beyond the pandemic. Employers are enjoying decreased expense in office space and increased employee productivity, while employees have more freedom with the luxury of no longer having to commute. A whopping 42% of U.S. employees are now working from home. How are they able to do that? Via video, of course.

Statistics increasingly show video as the preferred media choice for consumers due to its viability and multiple benefits across all platforms and channels. And, during the pandemic, video has become the most used method of communication on all fronts.

Almost every company outside of essential workers has embraced video services to continue operating their business. Video conference calls have become the norm, rather than the exception, and video conferences or person-to-person video calls have exploded out of necessity.

According to Forbes, this digital pivot may become permanent – in all walks of life.

Video is not going away and is certainly not losing any ground. Its popularity has exploded faster than was expected!

When this pandemic eventually goes away, consumers and businesses alike will have fundamentally transformed.

As a marketing and sales tool, videos will allow your team to inspire more emotion from a consumer than a text, email, or chat could ever get close to accomplishing. Think about this — when are your sales associates at their best? When they are face-to-face with a consumer, of course.

An effective video marketing strategy embraces that understanding and puts your sales associates face-to-face with the consumer – even when that person is still at home.

Your dealership would be wise to have a video-first marketing strategy to place you in a position of dominance over your competition who may only use video as a stopgap out of necessity.

Embracing video will put you ahead of the game and help you to build a sound foundation from which your dealership will benefit for decades to come.