Digital Dealer

Your Questions About Automotive Email Marketing Answered

Hiring Gen Y in Your Dealership

The Gen Y group ranges from their 20’s through early 30’s and are buying 27% of new vehicles…

Recording the F&I Transaction

In the wake of fatal police shootings in Ferguson, Mo., North Charleston, S.C., and elsewhere, there is a…

Stars Sell Cars: How to Manage Your Online Reputation

Do stars sell cars? No, I’m not talking about Matthew McConaughey and his popular Lincoln MKC commercials. If you’re…

Training that Sticks, Not Stinks

BDCs, CRMs, Elite Customer Service, Brand Expertise–these are all things you must know and master to be competitive…

Get To Know Other Departments Beyond Yours

Each month, dealers and their managers conduct a review of the previous month’s business. Included in this review…

How To Engage Your Audience With Long-Form Content Marketing

Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially…

How to Manage Your Millennials

Impatient, entitled, demanding, lazy. These are some of the media’s favorite words to describe “millennials,” also known as…

Content is Important, but there’s More to SEO than Building Pages

I’ve been pretty torn over the last few months. On one hand, I’m so pleased to see that…