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The Greatest Destroyer of Business: Fear
Fear is the greatest enemy you’ll ever encounter as an automotive professional. Fears appear on both sides of…
Dealer News July 14
3 Ways to Prepare for the Future and Keep Your Customers Coming Back
Ok Service Managers, the temperature is hot, the shop is full and everyday you are wondering how you can…
Dealer News July 14
Tear Down Your Silos
The term “Internet dealership” has become so pervasive that the words have all but lost their meaning. An…
Dealer News July 14
Celebrate Summer with Vehicle Maintenance
For most parts of the country, summer is heating up! The high temperatures, during this time of year,…
Dealer News July 14
Optimize Your Website Search for Increased F&I Visibility
A 2014 McKinsey & Company study revealed that almost 90% of customers shopping for vehicles use dealer or…
Sales and Finance July 14
Avoid the 5 Mistakes Dealers Make in Digital Marketing
Digital marketing is not only here to stay, it’s become a major chunk of annual marketing budgets. Automotive…
Event News July 14
Delivering On Your Promises Will Sell More Cars
One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto…
Marketing July 13
5 Basic Steps that Help Create an Excellent Customer Service Experience
Over the last seven years I have had the opportunity to be exposed to some good and some…
Dealer News July 13
Why OEM Marketing Mandates are a Great Thing for Dealers (at least those who do it right)
Stop the presses! The cow just jumped over the moon. Pigs are flying. Hell froze over. Who kidnapped…
Marketing July 9
