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Get 30 in 30 to Maximize Marketing ROI
Even with the array of technologies that drive traffic to dealer websites, an average of more than $600…
Marketing May 234 Steps to Redefine the Consumer Experience
The automotive industry has always been known for looking toward the future—and promising innovations—so it’s no surprise it…
Press Releases May 23How the Best Salespeople Read Body Language
Being aware of what customers and clients are really feeling, and knowing how to react effectively, can transform…
Press Releases May 23Not Enough Fire Stations
When I was a child, like his father before him, my father was a volunteer firefighter. He was…
Dealer News May 234 Steps to Prevent Hiring Mistakes at Your Dealership
There was a time when you might have been able to get away with saying something like this.…
Dealer News May 23Selling Cars is Good. Selling Service is Better!
I passionately believe that the service department is first and foremost a sales organization. It is a reoccurring…
Dealer News May 23Modeling Service Profit Might Be What You Need – Part 2
Last month we began modeling service profit makers – the fundamental key elements, which drive the bottom line…
Dealer News May 23Can Dealerships Survive the Millennial Generation?
The Millennial Generation loves itself. Its members have bad manners, contempt for authority, no respect for older people,…
Dealer News May 23The Truth Behind EMV Chip Cards and Your Dealership
EMV, the acronym for Europay, MasterCard and Visa, is the process of embedding payment cards with microchips to…
Press Releases May 23

















