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Freebie Fridays: Put the Conversation Back In the Sale
Bill Wittenmyer says buying a car is an emotional and wonderful experience. That’s why it’s important to rely…
Dealer News December 15
Auto Subscription – The Dealers’ New Frontier
There is currently much talk in the industry regarding automotive subscriptions as a new innovative ownership model. The…
Dealer News December 15
Consider Accounting Office Consolidation at Your Multi-Store Dealership Group
As dealerships continue to expand, the logistical and operational complexities of handling processes such as accounts payable, accounts…
Dealer News December 14
Are Your Vendors Using Multi-Touch Attribution? Probably Not!
Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying…
Dealer News December 14
Your 2018 Budget: Volume and Gross Budgeting for Sales
How is your budget shaping up for 2018? Having fun yet? This is the second part in a…
Dealer News December 13
Broad Market Declines Across Segments
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
Dealer News December 12
You Need to Know How to Get the Most Out of Your Banner Ads
We’ve all seen them. Banner ads, or display advertisements, are everywhere. They’re a marketing tool that is used…
Dealer News December 12
You’re Not Going to Create Brand Loyalty with Urgency
For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take…
Dealer News December 12
Don’t Mess with the Center of the Universe
For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will…
Dealer News December 12
