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How to Close Uninsured Car Buyers
If you work at a dealership, an uninsured customer can not only waste your time and cause headaches,…
Dealer News January 30
Why Consumers Are Navigating Away from Traditional Customer Service
In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for…
Dealer News January 30
How to Navigate Error Pages Like an Expert
To err is human, and to get an error page is just another part of having a website.…
Dealer News January 29
Here’s How Facebook Marketplace Will Impact Automotive
Bob Dylan hit it on the head when he said, “The times, they are a-changin.” Few things change…
Dealer News January 29
Do You Care How You Receive Your Customer’s Money? You Should!
The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks,…
Dealer News January 29
Sweet Expectations
Working with an advertising agency can prove to be a difficult task. Unless you have an unlimited budget…
Dealer News January 28
Agencies Using the Wrong Metrics for Paid Search
I’m enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working…
Dealer News January 26
Freebie Friday: Preparation Eliminates Pressure
Are you prepared? Bill Wittenmyer explains why being prepared will make you more successful.
Dealer News January 26
When Knowing What You Don’t Know Slays the Marketing Dragon
A massive amount of data is now available on every potential car buyer, with a multitude of ways…
Dealer News January 26
