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3 Key Metrics for New Car Success in 2018
I recently came across an article that may provide a glimmer of hope for franchise dealers: “Hitting rock…
Dealer News February 12
10 Reasons Every Dealership Needs a Written Content Strategy
If you’re a dealership marketer, chances are you’ve heard a lot about content marketing. Well, be prepared because…
Dealer News February 12
5 Reasons Car Dealers Should Be Concerned with Fraud
Here in the U.S., fraud is on the rise in a big way. Massive data breaches, like the…
Dealer News February 12
EPA Administrator Scott Pruitt: Growing Business and Protecting the Environment
“What is true environmentalism? The Obama administration told us you can’t be about jobs and growth and protect…
Dealer News February 12
Don’t Let Your People PRACTICE on REAL Customers!
We have all heard that saying “Practice makes perfect.” Well, I am here to tell you that is…
Dealer News February 12
Payplan? I Donno It – I Just Get A Check Dude
As you would probably surmise, I get called in often when departments are losing money – usually big…
Dealer News February 12
Interview with Toni Anne Fardette of Atlantic Auto Group
Toni Anne Fardette is the Director of Business Development for the Atlantic Auto Group ($1.1 Billion Dealer Group)…
Dealer News February 12
5 Ways to Power-Up Your Advertising Effectiveness!
There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research. Now,…
Dealer News February 12
The Greatest Opportunity Comes at A Time Of Shortage
Ever think about the number of components that are required to work seamlessly together in order to simply…
Dealer News February 12
