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QR Codes: A Technology Asset or Failure?
Have any of you had success with QR Codes? By some reports they are making a comeback. But,…
Dealer News July 31
Are We Playing Whack-A-Mole with Recalls?
Most of us in the automotive community are painfully aware that our nation is in the middle of…
Dealer News July 31
C+ on Leadership
Jack came enthusiastically into the waiting room reaching out for a handshake and pulling me in for a…
Dealer News July 31
How do Chatbots Impact the Content Marketing of Tomorrow
Content marketing is well on its course to replace traditional advertising in the coming years. The reason is…
Dealer News July 30
Help! My Google Analytics has been taken Hostage!
Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their…
Dealer News July 30
Drive Bookings with Accurate Appointment Availability
Your service shop’s online scheduling tool is invaluable for streamlining the booking process for both your customers and…
Dealer News July 30
How To Improve Online Engagement and Increase Auto Sales
Recent research from McKinsey shows that nearly 90% of millennials use online sources for vehicle research. That’s a…
Marketing July 30
Unlocking the Power of Personalization for Dealer Marketing
We all know that there is enormous value in personalizing our message to potential customers, but most of…
Dealer News July 29
What Percentage of Your Resources Should You Invest in PR Campaigns?
PR is an acronym for public relations. Until recently, there have been problems with understanding and giving accurate…
Dealer News July 29
