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Redefine Social Media ROI to Finally Achieve It [STUDY]
Social marketer’s No. 1 challenge is still ROI, according to a new study from Sprout Social. Return on…
Dealer News October 26
Advertise Used…Sell New!
One of the least known, most incredible retail automotive marketing stories in our history is the story of…
Dealer News October 26
Today’s Digital Influence on Auto Parts Sales: What’s in it for You?
Reading into any automotive trade publication or journal, the first thing we see is that it’s getting harder…
Dealer News October 26
Are You Maximizing YouTube At Your Dealership?
I will optimistically assume that you (and hopefully every single dealership in the country) have a YouTube channel,…
Dealer News October 26
The Positive Impact of Patriots…and the 7 Actions that Produce Better Teamwork
At the end of a coaching session with the management team of a large dealership, where the focus…
Dealer News October 26
It Might Be Time to Revisit Service & Body Team Production – Part One
Growing your own technicians in service or the body shop has become a necessity, greater than ever before…
Dealer News October 26
How to Lead from the Middle
The challenges posed by leading from the middle were framed well by John Maxwell who wrote, “One of…
Dealer News October 26
The Best Sales Close in F&I
If you don’t close the sale, no one wins! Whether it’s selling financing, selling vehicle service contracts, selling…
Dealer News October 26
The Greatest Threat to Survival is From Within
Do not Confuse Activity with Accomplishment Mindless managerial duties and conformity are major traps for mediocre managers and…
Dealer News October 26
