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Remove Friction in Your Media Mix to Drive Profitability
By Bob Lanham, Head of Automotive Retail, Facebook With advertising and marketing being one of a dealership’s top…
Marketing October 21
Going Beyond Amazon, Apple and Google
By Adam Swanson, OEM Director, FuzionZone You’re not Amazon, Apple or Google, so why is everyone telling you…
Leadership October 21
5 Ways to Modernize Your Owner Retention Program (ORP)
By Courtney Evans, VP of Product, Affinitiv Most dealers have been using an owner retention program (ORP) for…
Press Releases October 21
Become an Accredited Leader
By Dave Anderson, President, Learn To Lead ACCREDITED represents an acronym presenting 10 key traits that help build…
Leadership October 21
#WittsWiseWords: Telling Isn’t Selling
Salespeople often throw out some vehicle features, hoping one will pique the interest of the consumer. In this…
Press Releases October 21
A Message for Women Who Want to Be in the Auto Industry
Veronica Dunford shares her advice to women who are considering entering the auto industry in this video blog.
Leadership October 21
Leverage Your Marketing to Gain More Service Business!
By Dan Beres, Managing Partner, Recall Masters Retention is vital for long-term profitability and health, but most dealerships…
Marketing October 21
Training Needs Follow Up
Mike Correra explains why investing in training can backfire if there is no follow-up in this video blog.
Leadership October 21
#WittsWiseWords: Do You Know What Your Competitors Are Doing
Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects…
Leadership October 21
