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Voicemail – the Forgotten Tool
In past articles I’ve shared my belief that the best way to immediately improve sales is simply getting…
Dealer News August 1The Power of the Word
What is the impact of word choice on sales? In a word, dramatic. When a customer submits a…
Dealer News August 1A Story of Lost Loyalty….and How to Regain It
Polston_Fixed Operations August10 The following is a true story. I took delivery of my new vehicle…
Dealer News August 1Would You Be a Fan of Your Dealership on Facebook?
While there has been much written about every business’s need to dive head first into social media –…
Dealer News August 1The Battle for the Right Lead Mix
I remember my first Consumer Reports customer. He came into the dealership looking for a used car, carrying…
Event News August 1
Chris Fousek, E-commerce Director, Village Automotive Group
The Village Automotive Group in Massachusetts first jumped on the Internet wave in 1999. They were even posting…
Dealer News August 1
Charles Oglesby, Asbury Automotive Group
A 40-year veteran of the retail business, Charles Oglesby has worked in every area of the dealership climbing…
Dealer News August 1Hyundai’s Equus Requirements Ignore Many State Franchise Laws
Hyundai is the latest import manufacturer to insist that dealers provide a number of specific items at dealerships…
Dealer News July 6Pricing Guidelines for Fun and Profit
A friend of mine bought a vacuum cleaner and was proudly touting the features and benefits over a…
Dealer News July 1
