Digital Dealer
Generative AI and the Dealership: How GPT Tools Are Changing Expectations from the Lot to the Bay
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Is your Service Department Convenient?
We are a time-hungry society. We need and demand more – period. As consumers, we are no different…
Dealer News December 29A Fresh Look at Internet Leads
My first GSM told me that customers would tell me how to sell them – I just had…
Dealer News December 29One Year from Today
In October, I unveiled an updated ACES (Automotive Continuum of E-commerce Success) chart at the well-attended 9th Digital…
Dealer News December 29Taking the Business Back to its Roots
It is no secret that customers are using the Internet to broadcast their buying experiences, and in doing…
Event News December 29Systems: The Backbone of your Dealership
It is stating the obvious to assert that core systems such as your Digital Response Management (DRM) system,…
Dealer News December 29Sales Management – 500 Million and Growing! Why Wait?
Whether training recruits or re-training “old school” folks, we always warn them of who to avoid, including the…
Dealer News December 29Google Places – More Important than your Web Site
There is a place on the Internet that the largest search engine in the world sends people before…
Dealer News December 29Is your Internet Manager a Real Manager? Look at the Pay Plan
In a recent article in Reader’s Digest, the readers were advised to contact the Internet manager at a…
Dealer News December 29Warning to Fiat Dealers – Beware of Unexpected Competition
When our Chrysler dealer clients first heard that Fiat was not going to provide them with rebadged vehicles…
Dealer News December 29