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Digital Dealer

Insights

Lack of Documentation Can Lead to Liability

Proper documentation has been a frequent theme of my articles. Dealerships face potential pitfalls if they fail to…

Dealer News May 1

Eliminate Doubt and Satisfy Customers’ Needs with a Consultative Approach

Interacting with informed customers can be a challenge as dealers try to overcome their concerns throughout the shopping…

Dealer News May 1

Marketing Maxims of Jolly John

My dear friend “Jolly John” Pulsifer was greeted by St. Peter on February 19 of this year at…

Dealer News May 1

Dealership Facility & Image Programs – Cost Reduction Opportunities

Dealership sales are growing once again and so too are the demands on the dealer’s time, their staff’s…

Dealer News May 1

The Japan Disaster and Vehicle Allocation Concerns

The Japanese earthquake and tsunami have rocked the automotive world.  Honda has reported, at the time of this…

Dealer News May 1

Is It the CRM or Is It the Process?

Every so often I hear from GMs who insist their salespeople must have the latest, greatest CRM with…

Dealer News April 18

The Truth about ‘Potential’

A top reason an under-performer is kept on a payroll despite failing to realize results is because his…

Dealer News April 14

More on Becoming a 10X Dealership

It’s complicated to be an Internet-savvy dealer. Pricing, dealer web site SEO, social media, Internet structure and staffing,…

Dealer News April 12

Selling When Out of Control — Forgetaboutit

The hot ticket these lean days is attending some type of “service sales” workshop, webinar, or similar rodeo,…

Dealer News April 8