Raleigh, NC – Albright Digital, a Capitol Broadcasting Company, delivers new media technology and services to auto dealers through its Bimini Product Line. The Bimini products are launching at the 11th Digital Dealer Conference and Exposition, Oct 5th through Oct 7th in booth 438 at the Mirage Hotel in Las Vegas, NV. More than 2,000 auto dealers and managers from across the country are expected to attend.
In the auto industry, nothing could be more important than the bond between a dealership and its customers. Albright Digital brings to dealers a new concept in digital media – new media customer relationship tools. This is a new way to create lasting digital connections with customers — building a new type of relationship that was never before possible.
“We are excited to be bringing our expertise in the Internet, media, and content to auto dealers,” said Jimmy Goodmon, VP of Captiol Broadcasting Company’s New Media Group. “For close to 75 years, Capitol Broadcasting has enabled businesses to attract new customers and drive revenue. To continue with that tradition, Albright Digital, with its Bimini Product Line, brings to dealerships the ability to develop new types of relationships with their customers never before possible.”
By leveraging web analytics, engaging content, and social media, the Bimini products will enable a dealership to connect with more people, engage with new and existing customers, and grow its user base – resulting in additional revenue. The Bimini Product Line is comprised of 3 products:
- Bimini Lead Intelligence provides a dealership with additional information about its website Internet Leads on top of existing CRM information – what cars did the lead view, where did the lead come from, how many times did the lead visit the website, etc. – so sales can make the highest impact first contact possible;
- Bimini Review Management enables dealerships to manage their Internet word of mouth through an application that actively engages users, encouraging them to provide reviews and feedback, and the dashboard monitors how the dealership is performing on each review site against its competitors;
- Bimini Social Engagement leverages Facebook and Twitter with engaging content to drive awareness for the dealership, keeping it top of mind for consumers in its community; by using articles, video, contests, and other applications, Albright Digital will develop an exciting Facebook, Twitter, and blog presence for a dealership that will drive traffic, creating a valuable marketing channel.
For more information about Albright Digital and its Bimini Product Line, email [email protected] or go to www.albrightdigital.com<http://www.albrightdigital.
About Albright Digital
Albright Digital, part of Capitol Broadcasting Company, provides technology and services to auto dealers through its Bimini Product Line. These products bring dealerships a new concept in digital media – new media customer relationship tools. This is a new way to create lasting digital connections with customers — building a new type of relationship that was never before possible. Each product enables a dealership to connect with more clients, engage with new and existing clients, and grow their user base – resulting in additional revenue. For more information, visitwww.albrightdigital.com <http://www.albrightdigital.
About Capitol Broadcasting
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates a variety of businesses, including WRAL-TV <http://www.wral.com/> , WRAL Digital <http://www.wral-hd.com/> , WRAL-FM <http://www.wralfm.com/> , WRAL-HD2 <http://www.wralfm.com/> , WCMC-FM <http://www.999thefan.com/> , WDNC-AM <http://www.espntriangle.com/> , WCLY-AM <http://www.espntriangle.com/> , Microspace <http://www.microspace.com/> , CBC New Media Group <http://www.cbcnewmedia.com/> and Wolfpack Sports Marketing <http://www.gopack.com/> in Raleigh, NC; WJZY-TV <http://www.wjzy.com/> and WMYT-TV <http://www.wmyt12.com/> in Charlotte, NC; WILM-TV <http://www.wilm-tv.com/> and Sunrise Broadcasting <http://www.cbc-sunrise.com/> in Wilmington, NC; WRAZ-TV <http://www.fox50.com/> and The Durham Bulls <http://www.dbulls.com/> in Durham, NC; and real estate interests including the American Tobacco Project <http://www.
