Mobile Strategy: The Key to Consumer Engagement, from Dealer Marketing Magazine.
Studies show that engaging with your customers via their cell phones is a critical component in the automotive industry today, representing significant sales and customer-engagement opportunities.
Consider these statistics: According to the Pew Research Center, the vast majority of American adults (91%) own a cell phone, and of those, 81% send or receive text messages. About 60% use their phones to go online.
Having a solid mobile strategy in place can help you drive leads and increase sales, but if you’re texting incorrectly, your business could be at risk. Here are three steps to help you get started.