Norfolk, VA – January 21, 2015 – Cross-Sell Reports and Dominion Dealer Specialties, divisions of Dominion Dealer Solutions and industry leaders in inventory management and automotive market intelligence, have announced the integration of Cross-Sell Interactive with Dominion Inventory Manager. Cross-Sell Interactive leverages market analysis to streamline dealership inventory, identify top sells, and determine the best places for dealers to target advertising dollars.
Previously, dealers have lacked the ability to accurately track their dealership’s performance using only an inventory management solution. Cross-Sell Interactive provides customizable dashboard widgets, unlimited user-defined charts or graphs, market-based vehicle sales data, DMV title registration data, and the ability to track specific makes, models and custom segments. Actual market-specific data eliminates guesswork at the dealership by providing access to flexible and instant local sales data, as well as top lien holders that are specific to a dealership’s market.
Shane Marcum, general product manager for Cross-Sell Reports, noted, “For decades, dealers have relied upon Cross-Sell Reports to understand a store’s true performance. The use of market sales data still remains the only effective way for dealers to understand market trends that lead to the best inventory decisions.”
American automotive dealers can now use the market-specific data to identify the best selling vehicles or competitors that are leading a local market. With Cross-Sell Interactive, dealers can understand market gains and losses, monitor the competition, and measure their dealership’s local market performance at the same time. Integrating Cross-Sell Interactive also enables dealers to engage in more effective advertising planning by identifying the most effective media channels as well as geographical areas where market share is either being lost or gained. Such specific market information and the ability to adjust inventory immediately are combined features available only through Dominion.
Jennifer Ryan, product director for Dominion Inventory Solutions, added, “Dealers are missing the opportunity to really measure their dealership’s performance. This unique and exclusive integration gives our dealers the measuring stick they need to understand actual performance as well as make immediate adjustments to best manage pricing, stocking and merchandising of inventory.”
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About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion’s Progressive Retail Solutions include customer relationship (CRM) and dealer management systems (DMS) with actionable intelligence from the Microsoft Dynamics platform. Dominion’s Progressive Retail Solutions also feature lead management and equity mining technology, inventory management analytics, social media marketing and reputation management solutions. Dealers nationwide purchase custom lead generation and digital marketing tools from Dominion including: responsive design websites, SEO, SEM, digital advertising, multi-channel marketing, specialized data aggregation, mobile apps and market reports. OEMs and auto dealers nationwide utilize Dominion Dealer Solutions’ technologies to solve their marketing challenges. Dominion Dealer Solutions is redefining automotive retail by delivering first-class customer experiences for local car buyers. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 20 million unique visitors monthly. More than 77 million For Rent®, and HotelCoupons.com® publications are distributed nationwide each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England, Spain and Italy. For more information, visit DominionEnterprises.com.
