CRM Decisions and Disasters – Part 1, from Driving Sales.
Besides being asked, “What’s the best lead provider?” or “What’s new out there?” the most frequent question I get is about CRMs. “Which one is better and why?”
It makes me sleepy thinking about it… Each one claims to be the best, they are the fastest growing or the one that integrates better to the DMS than you have than that one. Even their desking tool is the best. Just ask them! Their database mining tool will do the same as Auto Alert, just try it. Their used car evaluation tool will rival V-Auto’s tool and to top it off, they all have hundreds of dealers using this tool and singing their praises. If you want to see a dealer using the tool, they’ll take you right to one to see it working, just not in your area.
You’ll need to fly in to see it! But don’t worry about those pesky contracts, as they’ll let you off this drug any time you want for any reason. Simply say you’re done and go right back to your previous tool. Your data’s been saved, worked in both places waiting for you to take up where you left off. And you know the tool will let you sell more cars. Just install it, drink from our fire hose and off to the races you will go, selling more units right away because you now have a great CRM and you’re capturing all this cool data. Just… Just… Just!
