Dealer OPS & Leadership
Auto Dealership Buy-Sell Activity on Pace for Blockbuster Year
Auto dealers are enjoying some of the best operating conditions in over a decade. Record profits from higher new vehicle sales and improving fixed operations, combined with a stable economy are creating a robust buy-sell market with both public and private dealer...
7 social media tricks you might not know
7 social media tricks you might not know, according to Ragan. As social media community manager, I'm on social media daily. Over the years, I've built up a wealth of little tricks. They're not complicated, and they can help you enhance your business's social media...
BMW i8. The Future Is Here.
BMW i8, the future is here, according to Pursuitist. There aren’t many times I get to drive a car that promises to revolutionize the entire industry three months before it goes on sale to the general public. Yes, there are other plug-in hybrids cars. Yes, there are...
[Video Blog] What the Hell is a “Value Proposition”?
What the hell is a "value proposition"? Nick Eberhardt from DealerPhysics defines and explains why it's important to use in your marketing strategy:
New Research: Small Ad Formats with Targeted Offers Drive More than 4 in 5 Website Leads for Dealers Studied
Gubagoo study also finds: gradually ramping up value of published offers on dealer websites saves $18,000+ a month. With dealerships making record investments in driving traffic to their sites, the website engagement leader, Gubagoo, today released new research on...
How to Deal With Headache-Inducing Customers
How to deal with headache-inducing customers, according to Entrepreneur. All customers, even the angry ones, are relatively easy to deal with -- most of the time. As long as you show a genuine interest in helping them, the majority of people you do business with won’t...
How to Avoid Surety Bond Mistakes That Cost Your Dealership a Great Deal
Whether you think getting bonded is a piece of cake or you are rather unfamiliar with surety bonds, there are potential traps along the way of obtaining your dealership’s bond. Why fall in, when you can simply learn to avoid them? Many dealerships struggle with...
How to Be the Worst Email Marketer in 10 Easy Steps
How to be the worst email marketer in 10 easy steps, according to Marketing Profs. Trying to be the best email marketer possible is just too mainstream, if you ask me. Really, why not aim to be the worst one instead? Besides, from the looks of things, many other...
Is Your Shop AC 609 Compliant?
As the summer quickly approaches, your shop will see an increased amount of vehicles with Air Conditioning issues. Are you prepared? For the past ten years, the EPA has been enforcing guidelines for air conditioning technician and equipment certification. Now is the...
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