Dealer OPS & Leadership
Maximize Your Service Growth with 5 Simple Rules
Many dealers will sign up for a marketing product or service campaign with the intention of bringing more customers into their service department in order to increase their customer pay business, improve owner retention, raise CSI and of course build net profits....
Google Dominates Autonomous Cars Influence as Automakers Lag Behind
Google dominates autonomous cars influence as automakers lag behind, from Forbes. Self-driving cars are not yet on dealer lots, but the space is heating up and it’s being led by tech companies while traditional automakers make efforts to catch-up. A new Appinions’...
Auto Leasing Rates Back At Pre-Recession Levels
Auto leasing rates back at pre-recession levels, according to Benzinga. Auto leasing, once considered the realm of status-conscious drivers and people who need a new ride every three or so years, is making a comeback among U.S. consumers. Bloomberg News, quoting data...
Automotive Companies Need to Invest in Social Media Now
Automotive companies need to invest in social media now, according to Business 2 Community. The automotive industry is usually ahead of the curve when it comes to almost everything. From tech innovation to advancements in design, car companies lead the pack. Why then...
Facebook’s Direct Response Program: Answer to our prayers?
Whether you’re spiritual, religious, or none of the above, Facebook is finally giving us what we want. For years now we’ve been asking the bottom line question of being able to sell cars through Likes and other engagement metrics via Social Networks such as Facebook....
5 Easy Steps to Mitigating Data Risk
If you knew your Dealer Management System (DMS) was going to be attacked and that your company would be on the brink of a data breach, would you change your data risk plan? Would you even know where to begin fortifying your plan to protect your company and your most...
What Makes Them Click?
The next generation of used car shoppers is upon us. Is your dealership ready to speak their language? As Millennials continue to become a larger segment of the used car buying public, it is vital that you understand how they interact with your inventory online and on...
Learn the Math to Ramp Up Your Customer Value
Here’s something most dealers have experienced: Your customer service retention metrics show a healthy increase, while your service revenue stays the same or even drops. How can retention metrics improve and revenue not? Well, it’s not your imagination; it’s the...
Company Expands Online Accident Report Coverage
Carfax today announced that automobile accident reports from police departments across the U.S. now are accessible through its accident reports service, Crashdocs.org. Insurers, lawyers and other interested parties can order accident reports from all 50 U.S. states...
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