Dealer OPS & Leadership
Technology Trends – Is your Head Spinning?
ADP is one of the oldest DMS companies, founded in 1949 to provide payroll services. In 1972, the Dealer Services division was formed to provide data processing to dealerships. Now, the core Payroll portion of ADP has decided to spin off the Dealer Services division...
Big Data, Big Opportunity
You might think that your dealership is too small to have any need for big data. However, the fact of the matter is that big data provides daily insights that are invaluable to individual rooftops and dealer groups alike. "When it comes to big data there's a fixation...
Customer Referral Program Made Easy with Pulse’s Dealership Mobile App.
Pulse, a provider of Mobile Apps announced today the addition of a Referral program to existing Dealerships and their branded mobile App offering. With a Branded Mobile App, Dealerships can grab a piece of prime real estate on their customer’s smartphone to boost...
3 Reasons a Front-End Focused Strategy Falls Short in Used Vehicles
I’ve been hearing more disenchantment and doubt from dealers about the value of a turn-and-earn strategy for retailing used vehicles, which I call the Velocity Method of Management. The most vocal detractors are typically dealers who have long taken pride in the...
Contact Management Plus Automation: Nurture Leads All the Way into Your Dealership
What can you do with a great contact management solution? Engage your customers based on their personal interests, nurture new leads all the way through to their first purchase and beyond, send targeted marketing campaigns to specific groups of customers, rate and...
Making the Invisible Customer Visible
Phone Leads are Ramping Up – Do Your Agents Know Who They Are Talking To? Using digital website tracking to have a relevant conversation is as important for phone leads as it is for chat So much of our industry conversation has been focused on Internet and email leads...
Would you let Half of Your Walk-in Traffic Leave Without Being Engaged?
What would you say to your Sales Manager if half of your store’s walk-ins were never greeted by a sales person? Maybe it’s not even what you’d say... it’s what you’d do—you’d show that GM the door! Why? Well, because engaging walk-ins is the easiest (and smartest) way...
Online Reputation Management Tips for Franchised and Independent Dealers
Online reviews level the playing field for dealerships both big and small. If you doubt the importance of reviews, consider these facts: The average online review is read by up to 25,000 people, with 88 percent of consumers trusting online reviews as much as personal...
Experian Automotive — financing to subprime borrowers begins to throttle back
Experian Automotive today announced that the percentage of new vehicle loans to subprime and deep subprime borrowers began to level off in Q2 2014. According to its latest State of the Automotive Finance Market report, the percentage of new vehicle loans going to...
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