Dealer OPS & Leadership
How preowned car sales are driving US growth
How preowned car sales are driving US growth according to CNBC. The U.S. auto market is doing better than economists are giving it credit for because of a new untracked phenomena: The certified preowned vehicle. Even though gasoline prices have plunged below $3 and...
Amazon Steps Further Into Search With Amazon Echo
Amazing steps further into search with Amazon Echo, from Search Engine Watch. You remember the Google Nexus Q, a futuristic digital media player Google launched a few years back, don’t you? No? Me neither. Unfortunately for Google, the Internet does not forget, and we...
Why Your Data Scientists Need to Be Storytellers, and How to Get Them There
Why your data scientists need to be storytellers, according to Marketing Profs. You've probably heard or read this stanza from Samuel Taylor Coleridge's "The Rime of the Ancient Mariner": "Water, water, everywhere, / And all the boards did shrink; / Water, water,...
Kia Motors America Selects Dealertrack’s Intelligent Payment Calculator for Kia.com
To help optimize the online to in-store shopping experience for Kia.com website shoppers, Dealertrack Technologies (Nasdaq: TRAK) today announced that Kia Motors America (KMA) now features Dealertrack’s PaymentDriver® on the manufacturer’s website – Kia.com....
By the Numbers: Are Your Financing Offers Falling on Deaf Ears? Salespeople are Your #1 Communicators!
How do you persuade a customer to come into your dealership and buy a vehicle? It’s one of the most basic questions any dealer can ask, and yet finding an answer that works is a tall order. Hundreds and more strategies have been created and implemented to answer that...
Liquid Motors Experiences Continued Record Growth for the Multi-Listing Wholesale Remarketing Service
Liquid Motors experiences continued record growth for the Multi-Listing Wholesale Remarketing Service for commercial accounts, auto auctions and auto dealerships. In the past 2 months, Liquid Motors’s customers have listed nearly 100,000 vehicles resulting in close to...
Why IIPP is Important to You
You never know when a life altering event or fatality is going to strike. Unfortunately they do happen in the workplace and most often occur from unknown or unpredictable circumstances. The incidents frequently result from: Distracted driving mishaps Falls Harsh...
Flick Fusion Partners with LT2 to Bring Video Marketing Solutions to Commercial Truck, Equipment & Power Sports Industries
Flick Fusion (www.flickfusion.com), today announced a partnership with Lighthouse Technology Team (LT2) to bring video marketing solutions to the commercial truck, equipment, cycle, recreational vehicle (RV) and power sports industries. Effective immediately, the...
First Impressions and Other Customer Service Essentials
There are two kinds of customers who come in for automotive shop repairs. The first is no stranger to turning a wrench. She would do the job herself if she had a lift at home. In years past, plenty of customers fit that bill. As engines and the necessary tools have...
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