Dealer OPS & Leadership
To Drive Service Traffic these Holidays, MyCustomerData Reports its Holiday Gift Card Program Generates Response Rates of 20%, ROI 200%
MyCustomerData, a provider of membership marketing programs that help auto dealers connect with customers, said dealers using its Holiday Gift Card program this fall will attract lost service business, boost new and pre-owned vehicle sales and generate significant ROI...
The Kinder, Gentler Car Dealer Of Today
The kinder, gentler car dealer of today, according to BuzzFeed. For decades, car dealers have been viewed through a negative lens in the eyes of retail customers. They are often viewed as deceptive and always on the hunt for people to rip off. The combination of the...
New Corvette can secretly record convos… and get you arrested
New Corvette can secretly record convos... and get you arrested, according to WPTV. The 2015 Corvette comes with 650 horses, a supercharged V8 engine under the hood and a feature called Valet mode. Along with being able to lock your entertainment system and...
10 Things Nobody Tells You About Google AdWords
10 things nobody tells you about Google AdWords, according to Entrepreneur. While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are rarely talked about....
Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers’ Thinking
Always-on marketing to the always connected, from Marketing Profs. Marketing used to be a far more laborious, time-consuming process: weeks for focus groups, months crafting a campaign, photo shoots and contact sheets, building ads without a computer. Happily, things...
L2TMedia Named Google AdWords Premier SMB Partner
L2TMedia, a digital marketing solutions provider, announced that it has been named a Google AdWords™ Premier SMB Partner (PSP). As a result, L2TMedia will have one more way to connect with automobile dealerships that want expert help in creating, managing and...
TrueCar Certified Dealer Network Reaches All-Time High 9,000 Dealers
TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling platform, now has more than 9,000 active dealer partners in the TrueCar Certified Dealer network, including more than 8,000 new car franchise dealers and nearly 1,000 independent dealers. More...
Responding to Device Changes in Google and Bing
Responding to device changes in Google and Bing, according to Search Engine Watch. Back in January, I wrote a post on why it’s time for B2B advertisers to go mobile. I hope you’ve added mobile to your PPC strategy this year. Recently, both Bing and Google announced...
Five Tips and Examples for Digital Marketing Success
Five tips and examples for digital marketing success, according to Marketing Profs. Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now,...
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