Dealer OPS & Leadership
Local Events For Dealers…”Tactile Marketing” The Right Way
According to a Harvard Business Review study titled Please Touch The Merchandise (Dec 2011), “Utilizing physical warmth to engender trust should be especially effective in retail settings involving high-risk decisions and a high degree of interpersonal contact between...
Detroit automakers battle for L.A. Auto Show spotlight
Detroit automakers battle for L.A. Auto Show spotlight, from The Detroit News. Detroit automakers will battle for the Los Angeles Auto Show spotlight this week with a mixed bag of car and truck introductions. General Motors Co. is leading with world premieres of the...
NADA predicts nearly 17 million U.S. auto sales in ’15
NADA predicts nearly 17 million U.S. auto sales in '15, from The Detroit News. Automakers likely will sell nearly 17 million cars and trucks in the U.S. next year, helped by lower and stable gas prices and an improving economy, the chief economist for the National...
How preowned car sales are driving US growth
How preowned car sales are driving US growth according to CNBC. The U.S. auto market is doing better than economists are giving it credit for because of a new untracked phenomena: The certified preowned vehicle. Even though gasoline prices have plunged below $3 and...
Amazon Steps Further Into Search With Amazon Echo
Amazing steps further into search with Amazon Echo, from Search Engine Watch. You remember the Google Nexus Q, a futuristic digital media player Google launched a few years back, don’t you? No? Me neither. Unfortunately for Google, the Internet does not forget, and we...
Why Your Data Scientists Need to Be Storytellers, and How to Get Them There
Why your data scientists need to be storytellers, according to Marketing Profs. You've probably heard or read this stanza from Samuel Taylor Coleridge's "The Rime of the Ancient Mariner": "Water, water, everywhere, / And all the boards did shrink; / Water, water,...
Kia Motors America Selects Dealertrack’s Intelligent Payment Calculator for Kia.com
To help optimize the online to in-store shopping experience for Kia.com website shoppers, Dealertrack Technologies (Nasdaq: TRAK) today announced that Kia Motors America (KMA) now features Dealertrack’s PaymentDriver® on the manufacturer’s website – Kia.com....
By the Numbers: Are Your Financing Offers Falling on Deaf Ears? Salespeople are Your #1 Communicators!
How do you persuade a customer to come into your dealership and buy a vehicle? It’s one of the most basic questions any dealer can ask, and yet finding an answer that works is a tall order. Hundreds and more strategies have been created and implemented to answer that...
Liquid Motors Experiences Continued Record Growth for the Multi-Listing Wholesale Remarketing Service
Liquid Motors experiences continued record growth for the Multi-Listing Wholesale Remarketing Service for commercial accounts, auto auctions and auto dealerships. In the past 2 months, Liquid Motors’s customers have listed nearly 100,000 vehicles resulting in close to...
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