Dealer OPS & Leadership
Using UTM Tags to Enhance Digital Marketing Strategies
Using UTM Tags to Enhance Digital Marketing Strategies, from ClickZ. Don't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital marketing strategies. Urchin Tracking Module...
Justifying Your Spend – Getting SEO Buy-In
Justifying Your Spend – Getting SEO Buy-In, from Search Engine Watch. Justifying Investment Depending on your company, it might be once a year, some companies do it once a quarter, and I sincerely hope there aren’t any companies that force marketers to do it on a...
Parallax Scrolling and SEO: What You Should Know Before Designing a Website
Parallax Scrolling and SEO: What You Should Know Before Designing a Website, from ClickZ. Parallax websites look great when done properly, but need to be well structured to maintain search channels, and remain user-friendly. When Ian Coyle designed the first...
Supercharge Your PPC Workflow
Supercharge Your PPC Workflow, from Search Engine Watch. There are a never-ending number of tasks needed for successful PPC workflow. Sometimes it feels like there is too much to do and too little time to do it. Establishing a routine for PPC optimization helps calm...
Which Social Media Sites Will Give Me the Biggest ROI?
Which Social Media Sites Will Give Me the Biggest ROI?, from Kruse Control Inc.. Social Media ROI may seem elusive but there are specific steps you can take to leverage the medium without going broke. Marketing to generate leads for any business today requires a...
Mobile 2015: 4 Trends to Watch
Mobile 2015: 4 Trends to Watch, from ClickZ. The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? "Mobile is the front door of Target." That's what the senior vice president of Target.com and...
Dealership promotion to offer $180,000 in downtown gift cards
Dealership promotion to offer $180,000 in downtown gift cards, from The Business Times. The parent company of two automotive dealerships plans to purchase at least $180,000 worth of gift cards for downtown Grand Junction businesses as part of a promotion to both...
Customers Cost Too Much To Let Them Disappear: What Happens To The Clients Who Don’t Come Back?
Customers Cost Too Much To Let Them Disappear: What Happens To The Clients Who Don't Come Back?, from Flathead Beacon. Every business loses customers at some point. What separates the successful from the rest is how they act after that. Do you pursue your lost...
Own the Phone – It’s Easier Than Space Travel!
Silicon Valley mogul Elon Musk isn't shy about tackling the world's biggest problems. He founded SpaceX, a spacecraft and rocket manufacturer that seeks to increase space travel, and eventually, colonize Mars. He founded PayPal, a technology company that changes how...
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