Dealer OPS & Leadership
By the Numbers: Are Your Financing Offers Falling on Deaf Ears?
Salespeople are your #1 communicators! How do you persuade a customer to come into your dealership and buy a vehicle? It’s one of the most basic questions any dealer can ask, and yet finding an answer that works is a tall order. Hundreds of strategies have been...
Creating a Connected Buying Experience
The time is ripe for a revolution in car-buying. It’s been fifteen years or so since third-party shopping websites came on the scene, and sites like Edmunds and AutoTrader started publishing invoice and retail pricing information for all to see. This was a huge shift...
Automotive legal expert rings in holiday season with ‘12 Days of Dealership Compliance’
AutoStar Solutions’ Steve Levine shares a dozen simple ways auto dealers can guard their businesses from the government Grinch. FORT WORTH, TX – Dec. 18, 2014 – Whether it’s the CFPB, FTC or Attorney General, the government Grinch is alive and well this holiday season...
Shaping consumer decisions by connecting digital and direct marketing
Shaping consumer decisions by connecting digital and direct marketing, from The Guardian. To offer customers the best possible experience, brands must embrace new purchasing habits The way people buy things has changed. People are increasingly buying emotionally or...
Auto dealers try to curb customers’ frustration with new technology
Auto dealers try to curb customers’ frustration with new technology, from The Columbus Dispatch. Donna Higley often talks to her new high-tech Lexus. “I’ll be in a parking lot, and it will warn me of something ahead, and I’ll say, ‘Yes, yes, I know,’ ” said Higley,...
Make the Essential Connection with Leads Visiting Your Website
Many of the hottest sales leads you get come in through your dealership website. If you are unable to form the essential first connection with these leads, many drop off or go to other dealerships. One way to break the ice and immediately interact with your online...
Are you selling Cars or iPads?
A good friend of mine recently shopped for a new car. He’s a pretty tech savvy person, but oddly enough, didn’t know much about the vehicle that he was thinking of buying. He said that he asked numerous questions of his salesperson regarding miles per gallon, safety...
Why Put a “Brain” Behind Your Website? Conversion, Conversion, Conversion
A study of Toyota, Lexus and Scion dealers underscores how behavioral analytics on websites can drive smarter chat and better conversion In recent years smart dealers have been re-focusing their digital marketing spend on driving traffic to their own websites, versus...
Dealertrack Announces Cash Offer to Acquire International Automotive Retailing Software Provider incadea plc
Acquisition Positions Dealertrack for Growth in Global Automotive Retailing Market Lake Success, N.Y., December 18, 2014 ─ Dealertrack Technologies (Nasdaq: TRAK) today announced a cash offer to acquire incadea plc (LSE AIM: INCA), a leading provider of DMS software...
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