Dealer OPS & Leadership

Is Social Media Actually Helping Your Company’s Bottom Line?, from Harvard Business Review. When it comes to business, we talk too much about social media and expect too little. It’s like the old joke about sales people: one person says, “I made some valuable contacts...

5 Reasons to Conduct a Marketing Audit, from Lifeline Business Solutions. A marketing audit is a thorough review of your marketing plan, objectives, strategies, and current activities being executed in your dealership. The goal is to see what's working and what isn't...

How to Give Your Sales Strategy the Winning Edge, from Entrepreneur. Sales is all about getting customers to buy from you instead of your competition across the street but sitting around and hoping it will happen is not exactly a sound strategy. A well thought out...

Thinking of Diversifying Your Dealership? 5 Reasons to Work Creative Services Into Your Solutions Suite, from imageSource. A creative services team of custom web developers, designers and digital strategists can be a strategic and profitable business move for your...

8 Quick Ways to Boost Your Social Marketing Strategy, from loginradius. Remember a few years ago when critics labeled social media as a fad? Well, it turns out that they were so incredibly wrong. Today, social media marketing is one of the most important and effective...