Dealer OPS & Leadership
Volvo’s Decision to Build U.S. Plant a Head-Scratcher
Volvo’s Decision to Build U.S. Plant a Head-Scratcher, from Wards Auto. Volvo CEO Hakan Samuelsson says the company can’t become a true global automaker without an industrial presence in the U.S. Volvo’s announcement it will invest $500 million to build a new assembly...
FCA, Toyota, Hyundai rise as industry ekes out another advance
FCA, Toyota, Hyundai rise as industry ekes out another advance, from Automotive News. U.S. auto sales rose for the 13th-straight month in March as the industry rode improving weather and strong truck sales to a slim advance despite declines by some major players. The...
“What’s a Dealer Gotta Do to Make More Sales?”
How to Make the Switch from Reactive Marketer to Proactive Mind Reader The tried-and-true strategy for marketing your dealership to prospects – throwing out messages for the masses and waiting for the leads to land on your lot – is no longer true. Things have changed,...
How To Get Links, Leads, Shares & Sales From What You Already Know
How To Get Links, Leads, Shares & Sales From What You Already Know, from Marketing Land. Columnist Tom Demers discusses how successful content creators profit from success, failure, and everything in between. You probably know more than you think. Not just about...
New Study Finds Mobile Video Ads Lead to Higher Engagement
New Study Finds Mobile Video Ads Lead to Higher Engagement, from Force Marketing. Mobile video ads see 5x more engagement on average. Want more engagement with your mobile ads? Try adding video, according to a recent study by Millennial Media. The study found that on...
Trying to Create a Safety Culture? Get your Frontline Employees to Commit
Much like it takes a village to raise a child, it can take an entire company to create and maintain a safety culture. A single safety professional can’t be everywhere at once, which means that to have a great safety culture, the rest of the company must be invested....
Ally touts dealership camaraderie in new ad campaign
Ally touts dealership camaraderie in new ad campaign, from Automotive News. Ally Financial is touting the camaraderie it has with dealerships in a new ad campaign that puts an emphasis on storytelling. The stories include a look at an Ally account executive in Alaska...
Digital Air Strike and Dealertrack Technologies Enter Into Channel and Product Agreements to Drive Quality Leads for Dealers
SCOTTSDALE, AZ--(Marketwired - April 06, 2015) - Digital Air Strike (DAS), the automotive social media and digital engagement company, and Dealertrack Technologies (NASDAQ: TRAK) today announced they have entered into channel and product agreements to help dealer...
HookLogic Releases New eBook, Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale
New York, NY— April 6, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced the release of a new eBook, Marketing Attribution: The Auto Dealer's Digital...
Join us for Digital Dealer Las Vegas 2021