Dealer OPS & Leadership
Why Now is the Time to Embrace a Digital Strategy
Why Now is the Time to Embrace a Digital Strategy, from Speed Shift Media. Though the auto dealership industry has undergone a renaissance of sorts in the past decade, many are still reluctant to introduce digital into their dealership marketing strategies. Even...
4 Tips to Manage Multiple Agency SEO Team
4 Tips to Manage Multiple Agency SEO Team, from Forbes. If you thought managing a single SEO team was challenging, just think about all of the headaches that managing multiple agencies will cause – such as teams working on different tasks or in different countries....
Is CRM Enough?
Is CRM Enough?, from Business 2 Community. Customer Relationship Management (CRM) is no longer a new and trendy term, it is a foundational piece of any business. CRM has now been around for years. At its core, CRM is used to house, track, and manage prospects and...
4 Elements of a Killer SEO and PPC Strategy
4 Elements of a Killer SEO and PPC Strategy, from Auto Dealer Monthly. The digital DNA of nearly every automotive dealership operating today is comprised of two important codes: SEO and PPC. If you don’t have someone at your dealership who knows what search engine...
Automotive Trigger Leads and Direct Mail Boost Dealership Traffic
Automotive Trigger Leads and Direct Mail Boost Dealership Traffic, from Automotive Training Network. Direct mail marketing campaigns are perfect for dealers interested in targeting local automotive shoppers looking to buy a vehicle right now. How do we know that?...
Unique Sales Training Program Puts Buyers in the Driver’s Seat
No Pressure Selling® launches Virtual Training Program for the Automotive Industry PHOENIX (April 13, 2015) – With 30 years of proven success, No Pressure Selling® strives to bring new training programs to sales professionals worldwide. No Pressure Selling’s latest...
Kia Sorento campaign targets the adventurous
Kia Sorento campaign targets the adventurous, from Automotive News. With such a wide consumer base for crossovers that spans young families to baby boomers, Kia could have gone in several directions in the latest phase of its “Perfect Getaway” marketing campaign for...
CarStory® Wins Dealer Marketing Magazine’s 2015 Technology Leadership Award
CarStory Market Reports named highest rated in Mobile Solutions category Austin, TX - April 13, 2015 - CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, announced today that it is the winner of a Dealer Marketing Magazine’s...
Welcome to the Experience Economy: Expand Your Brand at a Lower Cost of Marketing
In the current economy, Customer Experience wins. Only 1.5% of all consumers are in the market for a new vehicle purchase at any time. What does that mean for dealers? Now more than ever it is critical to understand the digital journey of your consumer in order to...
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