Dealer OPS & Leadership
NACE | CARS Announces Return of Technology & Telematics Forum
NACE | CARS announced the return of the Technology & Telematics Forum (TTF). In its second year, TTF will provide a deep-dive into the future of shops and an overview of emerging technology for the industry. Sponsored by Auto Alliance and ASA, the 2015 program...
Auto/Mate Receives Platinum Award in Auto Dealer Monthly’s Dealers’ Choice Awards
ALBANY, N.Y. – May 18th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it has received a Platinum award in the 2015 Auto Dealer Monthly Dealers' Choice Awards. This year marks the second time that Auto/Mate has received a top ranking in...
Authenticom Hires McKeever as Senior Sales Executive
LA CROSSE, WI – Authenticom is thrilled to announce the hiring of Patrick McKeever, Senior Sales Executive. As LeadiD’s previous Director of Market Development, Patrick brings over 14 years of automotive industry experience to the company. Prior to his Directing...
Smart Automotive Service Owners Do Marketing Like This
Today’s savvy customers are carefully evaluating all of the businesses with whom they could work before making a selection. Set your shop apart with this basic business principle: Wow them with your branding. Because even for the little guys, branding matters. What is...
Why One Auto-Dealer Believes in the Power of Pre-Roll Ads
Drew Ament believes in the power of video pre-roll, those ads before YouTube videos, to sell vehicles. Pre-roll ads typically cost a fraction of other advertising, including a dealer favorite, paying for click-throughs onGoogle searches, said Mr. Ament, digital...
Car Dealers Can Cut Wasted Time
Customers, used to buying virtually everything on the internet, expect an Apple Store experience and no longer are willing to put up with the extended length of time it takes to buy an automobile. Automakers and their dealers finally recognize this reality and the...
5 Tips Dealers Need To Beat Chrysler Digital and FCA Digital at Their Own Game
I can easily pin the origins of my distrust of Chrysler to around 2 years ago. The Dealer group I was working for at the time had just received a report from Chrysler, showing that our internet closing ratio had dipped over a 3 month span for reasons that seemed to be...
Twitter Use by Auto Brands in on the Rise – How Can Dealerships Benefit?
There is no question that major auto manufacturers and brands have found success with social media in recent years, particularly with Twitter. In fact, numbers released by MarketShare late last year revealed that Twitter accounted for $716 million in auto sales...
DMS Data – Putting the Dealer in Control
We are in the midst of a strong sales and fixed operations run for franchised and independent dealers. In addition to record new vehicle sales, the majority of dealers have instituted a used vehicle/CPO inventory and marketing approach which is capturing additional...
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