Dealer OPS & Leadership
Training that Sticks, Not Stinks
BDCs, CRMs, Elite Customer Service, Brand Expertise--these are all things you must know and master to be competitive in a dealership. But this information does not generally come naturally and training is a must in the automotive space. Training, however, can become a...
Get To Know Other Departments Beyond Yours
Each month, dealers and their managers conduct a review of the previous month’s business. Included in this review are departmental gross, expense and net profit, as well as their individual contribution to the total dealership. Most meetings also incorporate a...
How To Engage Your Audience With Long-Form Content Marketing
Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially as of late. If you ask a couple of digital marketers to explain the concept, you’re likely to get a couple of different answers. However,...
How to Manage Your Millennials
Impatient, entitled, demanding, lazy. These are some of the media’s favorite words to describe “millennials,” also known as “generation Y.” But if you already have some millennials on your service team, you might question whether these terms actually define the newest...
Content is Important, but there’s More to SEO than Building Pages
I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote...
Why Car Sales Should Be Your First Job After Graduation
The National Center for Educational Statistics (NCES) projects that nearly 2 Million students will be graduating at the bachelor’s degree level as the Class of 2015.(FAQ) Consider the fact that nearly 71% of graduates this year are bringing home an average of just...
Service Departments Need Tune-Ups Too
The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in...
When Selecting F&I Providers, Demand These Must-Haves
Are your F&I providers accelerating your professionalism and efficiency, or have they become an unrecognized disadvantage to your F&I performance? This question is timely, given how fast the auto retail landscape is changing. You cannot afford to let your...
Sales vs Service
Today’s car business has many challenges such as customer satisfaction, retention, and overall profitability. One thing I find interesting is, many of the challenges that car dealerships face are self-imposed. Today let’s look at some of the challenges and areas of...
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