Dealer OPS & Leadership
Key Takeaways From Auto Industry for Marketers
The average consumer sees 5,000 pieces of promotional content per day, so getting drowned out in all the noise is a valid concern for digital marketers regardless of vertical. But many automotive
The Best Way to Track Your Data
Building well optimized car dealer website is just a part of its success. Other non-less important thing is to figure out customers’ behavior. There are so many tools to use in the well-known Internet world
Hey Dealerships – Your Ad Agency Is Laughing All The Way To The Bank
I should probably start with a disclaimer. This article is going to piss off other advertising and marketing agencies. Especially those that “specialize” in the world of “automotive”.
How Automotive Brands Are Blurring the Lines Between Digital & Reality
For most people, the experience of buying a car can be a long and laborious process. As research has shown, most people dislike dealerships and would definitely consider buying a vehicle online instead.
Used Car Market Insights – Week of June 2, 2016
This week’s Black book Market Insights report identifies a tough last week had by Sub-compact Cars (-1.09%) and Sub-compact Crossovers (-0.88%), which led their respective car and truck segments
Economic Concerns Drag Auto Demand Index Down 15 Points
TechnoMetrica Market Intelligence didn’t have upbeat news for either dealerships or finance companies looking to turn new metal coming out of the holiday weekend.
Should Dealers Take Control of the Consumer-Driven Sales Process?
The auto industry is experiencing rapidly evolving consumer expectations in all facets of the sales process. The evolution of these expectations is compelling and creating great change.
Words That Work in Car Dealership E-Mails
Certain words and phrases car dealerships use in emails resonate with customers, while other terms, while often similar, have the opposite effect.
Why Automakers Should Fear Apple, Not Tesla
Tesla Motors gets credit – deservedly so – for lighting a fire under the global auto industry, inspiring carmakers to speed up their product development times and to get serious
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