Dealer OPS & Leadership
Is Longer Vehicle Life Span Changing How People Buy Cars? New AutoMD.com Survey Says Yes
Study shows only one in four consumers are opting to purchase new vehicle, most opting for pre-owned and factoring in replacement parts cost
Stop Ignoring Recall Letters From Auto Manufacturers
Over the past two years, 113 million vehicles have been recalled by manufacturers. According to consumerreports.org, that’s approximately one of every four cars on the road being recalled.
Four Ways to Future-Proof Your Omnichannel Strategies
Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.
Recall Masters Launches Rental Car Agency Recall Monitoring Service
Recall Masters, Inc., a leading provider of automotive recall news, data, training, and communications, today announced the launch of its Rental Car Fleet Monitoring Service.
Redefining Employee Engagement
There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales,
5 Fresh Ways to Spring Clean Your Social Media Marketing
Nothing feels better than purging old stuff. But, it’s not always easy because we like to our stuff and it’s sometimes tough to let it go. Our stuff makes us feel better, even when it’s not serving us anymore.
Why is Marketing Automation Superior to Plain Old Email Marketing?
Lots of automotive shops and car dealerships use email marketing to run special promotions, increase repeat customers and advertise new vehicles. But when everyone else also uses email marketing,
Google’s Impending Changes to AdWords
Google recently made significant changes to its PPC (pay per click) ad serving platform with respect to how the results are displayed on SERPS (search engine results pages). Basically, rather than have
Acura Selects DealerOn as Certified Website and Digital Advertising Provider
Acura becomes the 9th major manufacturer to certify DealerOn as an official partner of their website and digital advertising programs. “We’re thrilled to be selected by Acura as one of their premier,
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