Dealer OPS & Leadership
Happy Employees Lead to Productive Dealerships
The belief that workers are productive because they have a big paycheck coming their way might hold some truth, but there’s a lot more to it than that. Happiness plays a major part in the productivity
The 5 Top Social Media Errors to Avoid
Social Media has become an important channel customers use to reach out to businesses. From tweets expressing their displeasure, to Facebook wall posts asking for additional information,
Does Recall Non-Compliance Leave Your Dealership More Liable & At Risk?
There’s no question – the recall crisis is eroding the confidence consumers have in vehicle safety. Every day, we hear of more vehicles being recalled for various reasons. If nothing else were to get recalled,
![Think Tank Tuesday : It’s All in the Detail [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/06/img-thinktank-allindetail-400x250.png)
Think Tank Tuesday : It’s All in the Detail [VIDEO]
When you’re creating your marketing strategy you usually have the bigger picture in mind. Often times, we lose sight of the smaller details. It may not seem that big of a deal but the things we overlook
Used Car Market Insights – Week of June 14, 2016
This week’s Black Book Market Insights report looks closely at which segments are continuing to face heavier-than-normal depreciation, particularly over the last month. Smaller cars, including the
How to Stop Vendor Finger Pointing
One of the most common frustrations I hear from dealership employees is vendor finger pointing. Have you ever experienced anything like this?
Winning Starts With WHY: The Critical Role of the "Why Factor" in the Auto Industry
Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars
Turning the "Perfect" Opportunity into Goodwill and Car Sales
While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense
Why Sell, Service, Repeat?
According to a CNW research study, 86% of customers who regularly service their vehicles at the selling dealership become repeat vehicle buyers.
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