Dealer OPS & Leadership
Poll: Service Key to Satisfied, Loyal Car Customers
The J.D. Power survey finds that among highly satisfied customers, 92% say they definitely will return to the same service facility for future warranty work and 83% say they definitely will return for
What’s Next? Fix What You Are Doing First
Wonder why the Facebook Marketing your company is doing is not converting? There are a few things companies can learn from Christopher Kimball’s new venture,
How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry
Connectivity and digitalization are the number one key trend disrupting the automotive business in 2016. According to KPMG’s Global Executive Survey 2016,
The Time Is Now for Dealers to Embrace Online Video Advertising
Reaching the right car buyers at the right time is more difficult than ever given the high volume of ads inundating consumers on a daily basis.
6 Keys for Your Sales Staff to Prevent Surety Bond Claims
Getting surety bond claims is one of the major risks when running an auto dealership. Although your company might be executing its administrative and business operations diligently, claims are still possible.
Use This Nifty Trick to Increase Your Facebook Video Views [VIDEO]
Facebook videos are more popular than ever, but the challenge for marketers is that people have to ‘unmute’ the videos. Flick Fusion Director of Marketing Gina Reuscher shares a nifty trick that
This Study About Millennials And Booze Will Help You Sell More Cars
We all know that drinking and driving don’t mix. But drinking and car shopping? Perhaps that’s a different story. Check this out. A new study called “Behind The Bottle: An Exploration of Trends
Tesla Plans to Sell Its Electric Cars At Nordstrom
With the initiative, the electric car maker is one step closer to selling directly to consumers amid its battle with auto dealers.
How Can We Alter Consumer Perception that Car Buying is Painful?
According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car.
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