Dealer OPS & Leadership
Winning Starts With WHY: The Critical Role of the "Why Factor" in the Auto Industry
Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars
Turning the "Perfect" Opportunity into Goodwill and Car Sales
While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense
Why Sell, Service, Repeat?
According to a CNW research study, 86% of customers who regularly service their vehicles at the selling dealership become repeat vehicle buyers.
New to Content Marketing? Start Here
Unless you’ve been stranded on a desert island somewhere, content marketing has likely been on your radar. If you’re new to content marketing, things can get a little hazy, especially if you’re someone
DealerSocket Amps up Spotlight on Independent Dealers with Six New Product Demonstrations at NIADA Convention
DealerSocket, a leading technology provider with a growing focus on Independent dealerships, has ratcheted up its solutions for this specialty market with a jam-packed schedule of new product
5 Pointers To Preserve and Protect Profitability As You Acquire Used Vehicles
If you pay too much for an auction or trade-in vehicle, you’ve shrunk the spread between your costs to acquire and recondition the unit, and its retail selling point. Conversely, if you “steal” a car
A Closer Look at Over-aged Units
Absolutely amazing, after all these years, here we sit, going through this again. Countless times, over and over again, over-aged vehicles represent statement profit that is a fantasy.
Operating Efficiency, and Community Engagement Strategies for Fast Changing Auto Industry
The auto industry is changing fast, and smart dealership groups are finding innovative ways to adapt, both on the retail front end and in the back office.
Receipting Parts
On the surface there doesn’t seem to be anything so simple and mundane as receipting parts, in fact the chore is usually given to some of the least qualified people in the Parts Department.
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