Dealer OPS & Leadership
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Use This Nifty Trick to Increase Your Facebook Video Views [VIDEO]
Facebook videos are more popular than ever, but the challenge for marketers is that people have to ‘unmute’ the videos. Flick Fusion Director of Marketing Gina Reuscher shares a nifty trick that
This Study About Millennials And Booze Will Help You Sell More Cars
We all know that drinking and driving don’t mix. But drinking and car shopping? Perhaps that’s a different story. Check this out. A new study called “Behind The Bottle: An Exploration of Trends
Tesla Plans to Sell Its Electric Cars At Nordstrom
With the initiative, the electric car maker is one step closer to selling directly to consumers amid its battle with auto dealers.
How Can We Alter Consumer Perception that Car Buying is Painful?
According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car.
If Dealers Want To Understand Millennials, They Should Start By Hiring Them
I don’t think there’s been a single meeting I’ve had with clients in the past year where the term “millennial” hasn’t come up at least a half dozen times.
It’s Okay to be a Mediocre Dealership
In today’s society there are only two things people talk about: the bad and the outstanding experiences. Companies who are mediocre don’t garner media attention or stand out in the industry.
Give Customers Reason To Buy – and Come Back
When was the last time you purchased a product, then received a phone call the next day from the salesperson asking how you liked it? It’s a rare occurrence in most business because the focus is
Attract Passersby For Right Reasons
The objective of outdoor merchandising devices is to draw buyer attention to dealership inventory. Great merchandising draws shoppers’ eyeballs as they drive by.
3 Free Effective Communication Tools That Will Increase Your Response Rate
Digital is an expectation, not an enhancement or an addition. Our culture has come to expect a digital experience in the smallest of our daily routines. Fast Food has become automated (the kiosk can’t
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