Dealer OPS & Leadership
8 Right-Now Actions to Improve Your Online Reputation
Online ratings are what brought me to digital marketing. It was 2008 and I could see the 4-way intersection of social media, online ratings, customer experience and business operations
Ring – Delete – Repeat
How many times per day do you decline to answer your phone because you don’t know who is calling? How many pieces of mail do you throw away unopened on a daily basis?
![Multi-Touch Attribution in a Nutshell [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/11/head-stevewhite-111116-400x250.png)
Multi-Touch Attribution in a Nutshell [VIDEO]
Clarivoy CEO & Founder Steve White explains the multiple attribution models that exist in this short video blog.
All Signs Point to Strong Focus on CPO Strategies at Used Car Week
Given that certified pre-owned vehicle sales will increase 25% next year, dealers who focus on CPO merchandising and sales tactics will help ensure consumers get the right messages
In-Vehicle Technology, Safeguards, & Dealership Opportunities
Just about everything we buy now has some sort of smart technology—and as soon as new products are created, safeguards must be put in place to protect consumers and their purchases.
ADESA Announces New General Manager for ADESA Kansas City
ADESA, a business unit of KAR Auction Services (NYSE: KAR), today announced that Kevin Rhoads has been promoted to general manager of ADESA Kansas City, effective immediately.
Ready or Not, Here Comes Virtual Reality Auto Marketing!
Sit back and buckle up, because the world of auto marketing is about to get rocked by virtual reality (VR). Actually, I shouldn’t say “about to” because VR has already arrived. Manufacturers
Van Horn Oconomowoc Grand Opening
The Van Horn Automotive Group of Plymouth, Wisconsin is proud to announce the recent acquisition of Jack Safro Ford of Oconomowoc. Van Horn Ford is located at 1000 E. Summit Avenue,
It’s Time for Your Marketing Efforts to Get Personal
With individuals being ever connected to their mobile devices, the need for real-time information, communication, and overall networking is imperative for automotive dealers.
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